Performance Marketing Manager

PERFORMANCE MARKETING/ PAID MEDIA MANAGER

Full-Time | Remote I Independent Contractor Role

ABOUT THE OPPORTUNITY

We are partnering with a fast-growing technology company seeking a Performance Marketing / Paid Media Manager to drive demand generation and pipeline growth through high-performing paid media campaigns.

This role is ideal for a commercially minded marketer who thrives in a hands-on environment, enjoys testing and optimisation, and can balance strategy with execution across multiple digital channels.

KEY RESPONSIBILITIES

• Own and manage paid advertising campaigns across search, social, and directory platforms.
• Develop, test, and optimise landing pages and conversion funnels to improve campaign performance and conversion rates.
• Analyse campaign, lead, and pipeline data to identify opportunities for optimisation and growth.
• Create and coordinate compelling ad creatives, including static and video content.
• Monitor and optimise advertising spend, performance metrics, and return on investment.
• Identify and evaluate new marketing channels, tools, and growth opportunities.
• Deliver regular reporting and actionable insights on campaign performance and pipeline contribution.
• Collaborate cross-functionally with sales, marketing, and leadership teams to align growth initiatives.

TOOLS & PLATFORMS

Experience with some or all of the following is preferred:

• Paid search platforms (e.g. Google Ads, Microsoft Ads)
• Paid social platforms (e.g. Meta, LinkedIn, YouTube)
• Review and directory platforms (e.g. G2, Capterra)
• CRM and marketing automation tools (e.g. HubSpot)
• CMS and landing page tools (e.g. WordPress, Unbounce)
• Creative tools (e.g. Adobe Creative Suite, Canva)
• AI and productivity tools (e.g. OpenAI, Claude, other AI-assisted marketing tools)

QUALIFICATIONS & EXPERIENCE

• Proven experience managing and optimising paid media campaigns with measurable business outcomes.
• Demonstrated success improving ROAS, lead generation, conversion rates, and cost efficiency.
• Experience in B2B technology, SaaS, or high-growth digital businesses is highly regarded.
• Strong analytical skills with the ability to interpret performance data and make strategic recommendations.
• Excellent communication and stakeholder management skills.
• Ability to work independently while collaborating effectively within a team environment.
• Creative, commercially minded, and results-driven approach to marketing.
• Bachelor’s degree preferred but not essential.

SUCCESS MEASURES

• Contribution to pipeline growth and revenue generation
• Improvement in customer acquisition efficiency and campaign ROI
• Identification and scaling of high-performing channels and campaigns
• Delivery of clear, data-driven insights and recommendations for continuous improvement

Interested applicants, please send your CV and portfolio to: [email protected]