Performance Marketing Manager (all genders) I Search

Anstellungsdetails Permanent Contract, Full- or Part-Time, Remote or Cologne / Düsseldorf / Darmstadt / Berlin Info Who we are We are the tech powerhouse behind Kaufland's international online marketplace and a company within the Schwarz Group. Driven by a start-up mentality and working on an equal footing within flat hierarchies, we develop the best marketplace solutions for our customers, sellers and partners. #FromEuropeForEurope As a part of Online Marketing , the Performance Marketing team does everything it can to increase traffic to our online marketplaces and convert it into sales. Advertising measures are performance-orientated and are optimised towards specific KPIs via data analysis. Aufgaben Your tasks - this is what awaits you in detail You take ownership of the operational management and day-to-day optimization of our Text-Ads campaigns across Google Ads and Microsoft Ads You independently plan, build, monitor, and optimize different campaign types within Search, continuously refining bidding strategies and account structure within established frameworks You create regular analyses and reports based on relevant KPIs, and translate your findings into clear, actionable recommendations for campaign steering You keep a close eye on campaign performance and proactively steer campaigns toward our defined goals You continuously scout for new trends, tools, and optimization potential in the SEA space, and reliably assess which are worth pursuing You help shape and refine processes around bidding strategies, automation, and campaign testing You run structured A/B tests to validate new approaches and identify incremental performance gains You take ownership of your own projects, from concept through execution, within the Text-Ads domain Profil Your profile - this is what we expect from you Successfully completed university degree in Economics, Business Administration, Marketing, or a related field You bring at least 3 years of professional experience in SEA/PPC, ideally including work with large keyword sets and performance-driven campaign management You are confident using relevant SEA tools such as Google Ads, Google Analytics, and Microsoft Advertising You have initial experience with Google Ads Scripts, or a strong motivation to learn and build automation skills You are comfortable using Generative AI tools (e.g., ChatGPT, Claude) to support ad copy creation and speed up campaign analysis You are a genuine team player with strong communication skills and enjoy technical exchange with your colleagues Your structured thinking and analytical skills help you spot potential and solve problems proactively and independently You are fluent in English (C1) and German language skills are a plus Benefits What we offer Create your own work-life balance: You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or in Berlin! Urban Sports Club and RSG Group Fitness Studios: Get top deals for fitness, swimming, yoga and more Mental Well-Being: We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling Vacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period! Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances! ‘Deutschlandticket’: We subsidise your train season ticket for more mobility Employee Discount: You will receive a monthly coupon for Kaufland.de Free choice of operating system: MacOS, Windows or Ubuntu Linux, it's up to you Boost your growth: Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback. We cover the costs for relevant conferences, training opportunities, and approved team workshops to strengthen personal interactions This is who we are: Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group to provide you an agile and secure working environment We are team players: From day one, you will connect not only with your team but also with others through our digital onboarding journey, the buddy program, and regular team and company events, all-hands meetings, powerful mornings, and much more! Check out our Principles & our blog for even more insights into our company culture! Bewerben Diversity at Kaufland e-commerce We welcome applications from everyone, regardless of skin colour, sexual orientation, gender identity, age, disability, ethnic origin, religion and ideology. We are signatories to the Charta der Vielfalt (German Diversity Charter) – because we know that extraordinary things can only be achieved with diversity. Read more here ! When applying, you can optionally include your pronouns in your resume. Why are you the perfect fit for this position? Don't bother with cover letters - we're interested in facts and figures! Feel free to share your Github profile with us in your application. As we have very international teams, we would highly appreciate it to receive your CV or profile link in English. We are looking forward to your application! Kaufland e-commerce Services GmbH & Co. KG Postal address: Habsburgerring 2 50674 Köln Ansprechpartner Your contact person: Alena Müller