Performance Marketing Specialist

Apply Job Type Full-time Description About Educate 360 Educate 360 is a family of specialized brands with a joint mission: to help individuals and organizations gain the skills needed to thrive in today’s technology-led and innovative-driven economy. Educate 360 develops integrated solutions across brands to achieve enterprise customers’ learning & development goals in Management & Leadership, Data Science, and IT skills. With locations across the U.S. and Europe, we have brought our instructor-led and on-demand training, coaching, and consulting to numerous individuals and organizations. Role Summary We’re looking for a data-driven Performance Marketing Specialist to support the execution, optimization, and measurement of digital marketing programs across Educate 360’s portfolio of brands. This role will have a strong focus on paid media while also supporting email and lifecycle marketing, testing, reporting, and conversion optimization. The ideal candidate is a hands-on marketer who is comfortable managing campaigns, analyzing performance, identifying opportunities for improvement, and turning strategy into effective marketing programs that drive leads and revenue. Main Responsibilities Manage the day-to-day execution and optimization of paid digital campaigns across Google Ads and other advertising platforms, including paid social Build and launch campaigns aligned with established business objectives, budgets, audiences, offers, and marketing strategies Monitor campaign pacing and performance, analyze keywords, search terms, audiences, placements, and creative, and implement optimizations to improve results Build, QA, schedule, and deploy email campaigns supporting promotions, products, webinars, lead generation, and lifecycle marketing initiatives Support email audience segmentation, list management, suppression criteria, campaign tracking, and optimization Develop and execute A/B tests across paid media, email, messaging, creative, audiences, offers, and landing page experiences Analyze cross-channel performance and translate data into actionable recommendations that improve leads, conversions, revenue, CPA, and ROAS Develop and maintain recurring performance reports and dashboards that connect marketing activity to business outcomes Maintain campaign tracking standards, including UTMs and conversion tracking, and assist with troubleshooting measurement issues Partner with content, creative, SEO, CRO, web, marketing operations, and other teams to coordinate campaigns and improve performance Identify opportunities to improve campaign processes, efficiency, scalability, and overall marketing performance Requirements Requirements 3–5 years of hands-on digital or performance marketing experience Demonstrated experience building, managing, and optimizing paid media campaigns, with strong working knowledge of Google Ads Experience building and deploying email campaigns within an email service provider, CRM, or marketing automation platform Strong understanding of digital marketing metrics including CPA, ROAS, CPC, CTR, conversion rate, lead volume, and revenue Experience using web analytics and reporting tools such as Google Analytics Strong analytical skills with the ability to interpret performance data and translate findings into actionable recommendations Experience with campaign testing and optimization Strong attention to detail, organizational skills, and ability to manage multiple campaigns and priorities simultaneously Ability to work independently within established strategies while proactively identifying opportunities for improvement Helpful but not required: Experience with Meta Ads, LinkedIn Ads, Microsoft Ads, YouTube, or other paid advertising platforms Experience with marketing automation, audience segmentation, nurture programs, or lifecycle marketing Familiarity with GA4, Google Tag Manager, Looker Studio, or similar analytics and reporting platforms Experience with conversion rate optimization and landing page testing Experience supporting B2B and B2C programs, multiple brands, or multiple product lines Why Educate 360? We believe that great ideas emerge when people collaborate in an environment where thoughts and perspectives can be freely shared. Effective teamwork happens when every member feels empowered, valued, and respected. We are committed to fostering a culture where everyone is accepted, included, and encouraged to contribute in meaningful ways. Benefits: We're committed to supporting our employees’ health, financial stability, and overall well-being. Our comprehensive benefits include competitive Paid Time Off (PTO), Medical, Dental, and Vision plans, 100% company-paid Life and Disability insurance, and a generous 401(k) matching program. Equal Opportunity Employer: Educate 360 is committed to providing equal employment opportunity for all persons regardless of race, color, religion, sex, age, marital status, national origin, citizenship status, disability, or veteran status.