Performance Marketing Specialist

Performance Marketing Specialist Sometimes the chance comes up to be part of something really special, at Acquired you’ll be collaborating with teams and people who challenge you, support you, and inspire you to be extraordinary. We’re Acquired Acquired is a next-generation payments business focused on powering recurring commerce. Our next-generation payment infrastructure and solutions unify and optimise customers' payment ecosystem, providing a competitive advantage and helping them achieve their goals in the digital economy. We combine this capability with exceptional sector expertise and a highly personal, tailored service focused on long-term partnerships with our customers. We’re scaling as a business, so if you thrive in an environment that’s constantly evolving, where purpose-driven culture is seen as an enabler to achieve the extraordinary and where our unique differences are celebrated, we could be the place for you! This is a critical role in our marketing team. You'll lead the development and execution of scalable demand generation campaigns - paired with laser-focused Account-Based Marketing (ABM) programs to penetrate and convert high-value target accounts. You'll be responsible for the full funnel: from awareness and engagement to pipeline acceleration - working closely with Sales, Product Marketing, and RevOps. Key Responsibilities: Demand Generation (60%) Plan, execute, and optimise integrated marketing campaigns across paid media, content syndication, email, and webinars to drive inbound and outbound pipeline. Own and manage campaign performance metrics (MQLs, SQLs, CPL, pipeline influenced). Partner with the marketing team members to develop compelling assets and landing experiences. Manage lead nurturing programs and conversion workflows using HubSpot Run paid LinkedIn, Google, and programmatic campaigns focused on acquisition and remarketing. Account-Based Marketing (40%) Build and execute ABM programs targeting strategic accounts (1:1, 1:few, 1:many models) in partnership with Sales. Develop highly personalised messaging, assets, and outreach sequences tailored to industry verticals (e.g. lending, debt collection, subscription). Use intent data and account intelligence tools (e.g., Cognism) to prioritise and engage accounts. Measure ABM effectiveness across engagement, pipeline velocity, and deal size. What you'll bring: 3 - 5+ years in a B2B demand generation or ABM role - ideally within fintech, SaaS, or payments. Proven success running campaigns that directly contribute to sales pipeline and revenue. Hands-on experience with marketing automation (e.g. HubSpot) Comfortable building campaigns from scratch in a high-growth, often ambiguous environment. Strong analytical mindset with the ability to test, iterate, and optimise channel performance. A strategic thinker with a bias for action - you know when to build, scale, or pivot. Exceptional stakeholder management and cross-functional collaboration skills. Desirable: Familiarity with account intelligence, ABM orchestration, and enrichment tools. Understanding of the UK and European payments landscape (e.g. VRPs, open banking, card acquiring, etc.). As we scale, the Performance Marketing Specialist is essential to building a predictable, high-quality pipeline that fuels revenue growth. This role sits at the heart of our go-to-market strategy connecting marketing activity directly to sales outcomes. By combining data-driven demand programs with strategic ABM plays, this person will ensure we’re engaging the right buyers, at the right time, with the right message - accelerating deal velocity and driving measurable impact across priority verticals. Department Marketing Locations London Remote status Hybrid London High Performance and Values driven culture We have high expectations and work hard to deliver exceptional results. We value open and honest communication and are committed to listening to our people. Your ideas make us better. You’ll be collaborating with high performing teams and people who challenge you, support you, and will inspire you to be extraordinary!