Performance marketing strategist

Job Title: Performance Marketing Strategist

Location: Remote (India)

Employment Type: Full-Time

Working Hours: No fixed timings (Work-from-Home)

Compensation: As per experience

About the Role

We are looking for a results-driven Performance Marketing Strategist to plan, execute, and optimize digital marketing campaigns across multiple platforms. This is a remote, output-based role where timely delivery and campaign performance matter more than fixed working hours.

Key Responsibilities

• Plan and execute performance marketing campaigns across Meta, Google, LinkedIn, and other digital platforms.
• Manage paid advertising budgets and maximize ROI.
• Optimize campaigns based on performance metrics such as CPC, CPA, ROAS, and conversions.
• Conduct audience research, competitor analysis, and keyword research.
• Create campaign strategies for lead generation, sales, and brand awareness.
• Work closely with the creative team on ad copies and creatives.
• Track campaign performance and share regular reports with actionable insights.
• Perform A/B testing to improve campaign performance.
• Stay updated with the latest digital marketing trends and platform updates.

Requirements

• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Good understanding of LinkedIn Ads and other paid marketing platforms.
• Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
• Experience in campaign optimization and performance reporting.
• Strong analytical and problem-solving skills.
• Excellent communication and time management skills.
• Ability to work independently and meet deadlines.

What We Offer

• Remote work from anywhere in India.
• No fixed working hours—focus on delivering results.
• Performance-driven work environment.
• Opportunity to work on diverse projects and grow your expertise.