Performance Marketing Strategist

Overview Lifeway is seeking a Performance Marketing Strategist to execute data-driven campaigns that fuel lead generation, pipeline growth, and revenue across Lifeway's products and initiatives. In this role, you will manage multi-channel campaign execution from paid media and email to landing pages and promotions, tracking performance metrics and translating data into actionable insights. You will collaborate closely with Product Marketing, Sales, Creative, and GTM Operations, and Digital Marketing teammates to ensure every campaign launches accurately, on time, and aligned with business priorities. If you are a detail-oriented marketer who loves optimizing campaigns and making data work, this role is a great fit. Why Lifeway? Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team. Learn more about our culture at team.lifeway.com/culture-code This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote Responsibilities Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work Execute performance marketing campaigns across digital and offline channels, coordinating paid media, email, landing pages, and promotions to support lead generation and revenue goals Track and report on key campaign metrics including ROMI, CPA, CTR, and pipeline contribution, contributing to post-campaign analysis and ongoing optimization Support A/B testing and experimentation to improve conversion rates, campaign efficiency, and overall performance Follow established performance marketing workflows, templates, and best practices, while identifying and sharing opportunities for process improvement Partner cross-functionally with Product Marketing, Sales, Creative, and GTM Operations to align campaign execution with positioning, messaging, and audience segments Assist with audience segmentation, list preparation, and data collection to support precise campaign targeting Coordinate with internal teams and external vendors on campaign asset delivery and execution, escalating issues to senior team members when needed Limited travel: 2-4 times per year, typically overnight Qualifications Education Bachelor's degree in Marketing, Communications, Business, or a related field, required Master's degree, preferred Advanced graduate degree (PhD, etc.), not required Skills, Knowledge, & Experiences, required 3+ years of experience in marketing or performance marketing with hands-on campaign execution Proficiency in marketing analytics and performance tracking (ROMI, CPA, CTR, pipeline contribution) Working knowledge of multi-channel campaign coordination across digital and offline channels Experience with A/B testing and applying learnings to improve campaign results Strong cross-functional collaboration skills, working with Product Marketing, Sales, Creative, and Operations Clear written and verbal communication with internal partners and external vendors Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings Actively involved in an evangelical Christian church Skills, Knowledge, & Experiences, preferred Experience supporting B2B or multi-channel demand generation campaigns in a matrixed environment Experience with any of these tools: PowerBI, Monday.com, GA4, Claude.ai, Workfront Experience working within a mission-driven or ministry-focused organization