Performance Marketing & Tracking Specialist

About The Company

At Smartness, we are building the future of hospitality tech. Our SaaS helps lodging providers boost revenues by 30%+ and get more direct bookings.

We are the fastest-growing B2B SaaS in the industry, trusted by 4,000+ clients across 40+ countries, with billions of euros in bookings processed. Backed by top international investors and named one of Italy's Top 10 LinkedIn Startups, we are on a mission to scale globally.

Want to grow with us? Let's go!

What Will You Do? 🦾

As a Performance Marketing & Tracking Specialist, you will join Smartads, one of Smartness' newest and fastest-growing business units. Smartads helps accommodation providers increase their direct bookings through highly effective digital advertising campaigns and advanced conversion tracking. As one of the first members of this team, you'll play a fundamental role in scaling the service while delivering measurable business value to our clients.

As Part Of Your Role, Your Responsibilities Will Include

• Client Onboarding & Technical Tracking: You will manage the onboarding of new clients by implementing reliable end-to-end conversion tracking across websites and booking engines. You'll ensure every account is correctly configured from the beginning, allowing campaigns to generate accurate data and enabling clients to measure every booking generated through our advertising activities.
• Campaign Strategy & Management: You will plan, launch and manage paid advertising campaigns across Google Ads and Meta Ads Manager. Working closely with each client, you'll develop strategies tailored to their business objectives, continuously optimizing campaigns to maximize return on ad spend while increasing direct bookings.
• Performance Optimization: You'll continuously monitor campaign performance, analyze results and identify opportunities for improvement through audience segmentation, creative testing, bidding strategies, budget optimization and experimentation. Your goal is to generate measurable business value for every client.
• Data Analysis & Client Reporting: You'll transform marketing data into actionable insights, monitor KPIs and create clear reports and dashboards that allow both clients and internal teams to understand campaign performance and make informed decisions.
• Tracking Audits & Quality Assurance: You'll regularly audit advertising accounts and tracking implementations to identify technical issues, solve attribution problems and ensure accurate data collection throughout the customer journey - from the first click to the final booking.
• Scaling Smartads: Beyond campaign management, you'll actively contribute to the evolution of Smartads by improving internal processes, introducing automation and AI into everyday workflows, and collaborating with Product and Leadership to help shape the future of this rapidly growing business unit.
  
  

What Are We Looking For? 👀

• Paid Advertising Expertise: You have extensive hands-on experience managing Google Ads and Meta Ads campaigns, building strategies that generate measurable business results. Experience with Google Hotel Ads or travel-related advertising is considered a strong advantage.
• Tracking & Analytics: You have advanced knowledge of Google Tag Manager, Google Analytics 4, Meta Pixel and Conversions API. You understand how conversion tracking works end-to-end and are comfortable implementing and troubleshooting tracking solutions.
• Technical Mindset: You're comfortable working with data layers, basic JavaScript implementations and third-party booking engines. You enjoy solving technical challenges and collaborating across marketing and product teams.
• Data-Driven Decision Making: You naturally rely on data to make decisions. You're confident in interpreting metrics such as ROAS, CPA, CAC and Conversion Rate, and you're able to translate performance data into actionable recommendations.
• Reporting & Automation: You have excellent knowledge of Google Sheets or Excel and Looker Studio (or equivalent BI tools). Experience using AI and automation to improve reporting, campaign management or operational efficiency is highly appreciated.
• Professional Experience: You have at least 5 years of experience in a Performance Marketing role managing paid acquisition campaigns. Experience in hospitality, travel or e-commerce is considered a plus, but is not mandatory.
• Languages: You are fluent in Italian and English, both of which are required to support our domestic and international clients. Knowledge of German is a strong plus and would allow you to support our growing presence in the DACH market.
  
  

What Do We Offer? 👌

• Work in a small and top-performing team that moves extremely fast where you are extremely important.
• Work without having to deal with jerks and ego-maniacs.
• The opportunity to join one of the best travel-tech sales teams in Europe.
• A place where your talent can blossom.
• An environment where mistakes are allowed – we make bold choices to achieve ambitious goals, learn from mistakes, and move forward.
• A place where your voice matters – meetings provide space for new ideas and projects, regardless of your role or seniority.
• Continuous growth – we challenge the status quo, renewing our sales processes and approaches to meet challenging goals.
• We have fun while working! We are easygoing people.
• Work with the best software out there to automate repetitive tasks and let you focus on customers and targets.
• Remote working.
• Competitive compensation with performance-based incentives. For this position, we typically offer an OTE package ranging from €50,000 to €60,000 annually, depending on experience, customer management skills, industry knowledge, and expected impact. Our compensation philosophy is designed to reward growth, ownership, and meaningful contributions. The OTE includes both a fixed salary and a variable component linked to individual performance and growth objectives. As you develop your skills and increase your impact within the company, your compensation can progress rapidly to reflect your achievements and responsibilities. For exceptional candidates demonstrating outstanding potential or experience, we may consider offers beyond the standard compensation ranges.
  
  

Before you apply

If you're reading this, it means you're genuinely interested, and that excites us! Here's what you need to know:

• We're highly driven and set our goals higher than most, pushing boundaries others may deem impossible.
• We work much harder than most companies out there.
• Every day, we step out of our comfort zones, fueling rapid growth and learning, even though it might come with its stress.
• We hold ourselves and our team to the highest standards of excellence and culture.
• Should we feel that this role isn't the right match for you, for the benefit of both parties, we may need to part ways.
  
  

We hope this sheds light on whether this could be your next adventure. If you believe it is, we warmly invite you to apply. Discover your full potential with us!

A quick heads-up: we reply to every candidate. If you're waiting for an update, please check your spam/junk folder too - sometimes our emails end up there. We wouldn't want you to miss a message from us!

By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.