Performance Media Buyer (Mid-Level)

Are you a results-driven marketer passionate about performance and growth? ArabyBrand is seeking a Performance Media Buyer to join our dynamic team. In this role, you will develop, implement, and optimize multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients. The Big Picture ArabyBrand is a leading digital marketing agency in the MENA region, specializing in performance marketing tailored to each client's unique needs. Our goal is to become a top agency in the EMEA region while maintaining an exceptional workplace. Responsibilities Develop and execute comprehensive performance marketing strategies across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms. Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV. Conduct thorough market research to identify target audiences and evaluate competitor performance. Utilize digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies. Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies. Stay up-to-date with the latest trends and best practices in digital marketing and growth hacking. Develop detailed performance reports and provide actionable insights to clients and internal stakeholders. Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance. Bachelor’s degree in Marketing, Business, or a related field. Experience in a digital marketing agency is preferred. 2+ years of proven experience in managing and optimizing successful multi-channel digital marketing campaigns. Expertise in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Experience with A/B testing and conversion rate optimization. Excellent communication and presentation skills, capable of articulating complex strategies to clients and stakeholders. A growth mindset with a passion for learning and staying ahead of industry trends. Ability to thrive in a fast-paced, agile environment and adapt to changing priorities. Why Join ArabyBrand? Exciting bonus opportunities and incentives! Comprehensive social & health insurance coverage. Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities. Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged. Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses. Collaborative Culture: Join a passionate team dedicated to excellence and teamwork. Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance.