Be the strategic force behind a $1Billion+ brand leader's personal operations.
Total Annual Package: Up to USD $72,600 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)
Location: Remote (Global)
Growth path from here is Senior Personal Assistant → Growth in specialized functions. What takes 4-5 years elsewhere happens in 1-2 here.
We've been AI-first since December 2023: Research, comparison and shortlisting run on AI, and every shortlist gets stress-tested against a model before it reaches the CEO. Reading what the CEO actually needs, and who you trust to deliver it, is the judgment that stays yours.
Role Overview
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a Personal Assistant to own the CEO's personal operations end to end, covering experience curation, research and sourcing, provider network development, and proactive calendar and task management, reporting directly to the CEO.
This role exists to transform every request into an exceptional outcome, building the provider network and follow-through systems that keep the CEO's personal operations running on autopilot and free his focus for scaling the business.
The Career Accelerator
This is not a role where you take instructions, book the option, and wait to be asked. The scope is scarce: very few Personal Assistants get to build the provider network themselves, set the standard for what a good outcome looks like, and operate with no one checking the work before it reaches the CEO.
Your first 12 months: build a vetted provider network across lifestyle, wellness, automotive and home services that delivers on demand. Develop the research and shortlisting method that makes your options the ones acted on. Secure coveted reservations and coordinate exclusive event access. Design personalised experiences calibrated to a specific set of standards. Manage the personal calendar strategically, anticipating needs before they are articulated. Own every task from inception to completion, troubleshooting obstacles independently. Shape the future of executive operations at Puffy, where the attention this role frees up goes straight into scaling the business.
What Is In It For You:
This isn't just another assistant role. This is your chance to become a world-class executive operations professional.
1. Own the CEO's Personal Operations Outright
You set the standard, build the network, and own the outcomes.
2. Partner with the 1%
🏆 Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales
🌍 Great Place to Work Certified
💡 Work with Forbes Council Member CEO
Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.
3. Embrace Radical Flexibility
Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office, a co-working space, or our Dubai headquarters (with full relocation, visa support, and 0% income tax if you choose). Your output is your credential, not your location.
4. Become an Operator, Not an Assistant
In most companies, this role is scheduling and inbox management. Here, you're running a set of personal operations end to end, with a budget of trust and no supervision on how you spend it. When something has to happen, you own it from the first search to the confirmation. You'll build the operating instincts that come from working at the standard a billion-dollar brand's CEO holds — and the judgment to read what someone actually needs underneath what they asked for. Puffy has been AI-First since December 2023, so you'll build that with an AI-native toolbox behind you rather than a task queue in front of you.
What You'll Need:
Good-to-Have:
The Puffy DNA
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.
✨ Your Total Compensation & Benefits
💰 Compensation:
🏥 Health & Protection:
🌴 Time Off:
💼 Work Environment:
🏆 Rewards & Recognition:
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