Campaign Marketing & Technology
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Rotterdam
About The Job
Are you an expert in Adobe Journey Optimizer? If so, we have an exciting opportunity for you!
As a Power User with Adobe Journey Optimizer (AJO), you’ll be at the forefront of designing, building, and optimizing real-time customer journeys. You’ll work closely with cross-functional teams about marketing strategy, data, and creativity to deliver seamless, personalized experiences across multiple channels. As a functional specialist and mentor, you’ll bridge the gap between strategy and execution, ensuring smooth day-to-day operations and accelerating AJO adoption across the organization.
Key Responsibilities - Design and build complex, multi-step customer journeys using Adobe Journey Optimizer with a clear multi-brand structure and organization.
- Configure target audiences, segments, and triggers to enable real-time personalization within AJO.
- Execute end-to-end campaign setup across email, SMS, push notifications, and other channels integrated with AJO.
- Collaborate with data teams to ensure data accuracy and proper audience activation from Adobe Experience Platform (AEP).
- Continuously optimize journey performance through A/B testing, segmentation analysis, and performance insights.
- Create and maintain reusable journey templates, configuration guides, and best practice documentation for multiple brands.
- Provide hands-on mentorship and on-the-job coaching to marketing operations and campaign management team members.
- Troubleshoot journey issues, answer functional questions, and document solutions for team knowledge retention.
- Stay up to date with Adobe Journey Optimizer features, updates, and customer experience management (CXM) best practices.
Skills And Experience
- Deep expertise in marketing automation and customer journey orchestration.
- 1+ years of hands-on experience with Adobe Journey Optimizer.
- Strong understanding of audience segmentation, journey design, and multi-channel campaign execution.
- Proficiency in AJO interface, journey mapping, decision logic, and personalization configuration.
- Working knowledge of Adobe Experience Platform and real-time data activation.
- Experience with email, SMS, and digital marketing channels.
- Excellent communication and mentoring skills—able to explain complex concepts clearly to non-technical stakeholders.
- Familiarity with agile methodologies and collaboration tools such as Jira, Confluence, and Slack.
- Strong problem-solving skills and a collaborative, team-oriented mindset.
Preferred Qualifications
- Adobe Certified Associate – Adobe Journey Optimizer or similar Adobe marketing certification.
- Experience managing multi-brand or multi-product marketing environments.
- Background in marketing operations, campaign management, or digital marketing.
- Experience working in a CXM agency or consulting environment.
What We Offer - A dynamic, international work environment with colleagues from around the globe.
- A challenging position at a successful company in a growing market.
- A fun and inclusive culture think foosball, table tennis, themed events, and team parties.
- 3 extra days off (yes, at Merkle we take your well-being very seriously) - in addition to 25 annual vacation days, there are 3 Well-being Days.
- 2 Social Impact Days - you can volunteer for a charity of your choice.
- Extensive learning and development opportunities, including a wide range of personal and online training.
- A hybrid work model, with 2-3 days in the office and the rest working from home.
- A competitive salary and excellent secondary benefits.
Where You’ll Work You’ll join a talented, diverse team of professionals in our Amsterdam or Rotterdam office. We’re a group of curious problem-solvers who thrive on collaboration, creativity, and making the impossible possible. At Merkle, we value initiative, celebrate individuality, and never forget to have fun along the way.
About Merkle
Merkle is a leading data-driven customer experience management (CXM) company, delivering personalized experiences across platforms and devices for top global brands. With deep expertise in data, technology, and analytics, Merkle helps clients unlock powerful consumer insights and drive hyper-personalized marketing strategies. As part of the dentsu network, Merkle operates in 145 markets with over 65,000 employees worldwide. In the Netherlands, our 150+ experts work with clients like Albert Heijn, Vattenfall, Odido, and VodafoneZiggo. We’re proud partners of Google, Adobe, Salesforce, and Selligent.
Inclusion And Diversity
At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
Contact
We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE by email at:
[email protected] EMEA, NE.