PR & Branding expert (part-time, Equity only)

Job Title: PR & Branding Expert (Equity-Based)

Company: HiWox

Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Odisha)

Commitment: Part-Time (20–25 Hours/Week) | Founding Team | Equity-Based

About HiWox

HiWox is building a next-generation HealthTech platform focused on preventive healthcare, AI-powered health intelligence, and the 9 Dimensions of Wellness.

We Are Not Building Just Another Healthcare Company.

Our vision is to create an integrated healthcare ecosystem that combines technology, healthcare professionals, diagnostics, behavioral science, and personalized wellness programs to help individuals and organizations achieve measurable health outcomes.

As our PR & Branding Expert, you will be responsible for building HiWox's public image, establishing brand credibility, and positioning the company and its founder as thought leaders in preventive healthcare.

Key Responsibilities Brand Strategy & Positioning

• Develop and strengthen HiWox's brand identity, messaging, tone of voice, and communication guidelines.
• Ensure consistent branding across digital platforms, presentations, websites, events, and marketing materials.
• Position HiWox as a trusted leader in preventive healthcare and wellness.
  
  

Public Relations & Media

• Build relationships with journalists, media houses, healthcare publications, podcasts, influencers, and industry platforms.
• Secure media coverage, interviews, speaking opportunities, guest articles, and podcast appearances.
• Develop PR campaigns around product launches, partnerships, research, and company milestones.
• Manage crisis communication and protect the company's brand reputation.
  
  

Founder Branding

• Build the founder's personal brand through LinkedIn, podcasts, webinars, keynote sessions, healthcare conferences, and public speaking opportunities.
• Develop founder-led storytelling, thought leadership content, and communication strategies.
• Identify strategic networking opportunities to increase HiWox's visibility among healthcare leaders, investors, and corporate decision-makers.
  
  

Community & Strategic Partnerships

• Build relationships with hospitals, corporates, healthcare professionals, wellness experts, educational institutions, startup ecosystems, and government organizations.
• Support awareness campaigns, wellness initiatives, conferences, exhibitions, and public events.
• Develop collaborations that enhance HiWox's credibility and market reach.
  
  

Brand Campaigns & Communications

• Plan and execute integrated branding campaigns across online and offline channels.
• Collaborate with marketing, content, design, healthcare, and product teams to ensure consistent messaging.
• Create impactful stories around client transformations, healthcare innovation, and preventive wellness.
  
  

Research & Brand Intelligence

• Monitor industry trends, competitor positioning, media coverage, and public perception.
• Measure brand awareness, PR performance, and campaign effectiveness using relevant KPIs.
• Recommend strategies to strengthen HiWox's reputation and market positioning.
  
  

Who Should Apply?

• Bachelor's or Master's degree in Public Relations, Marketing, Communications, Journalism, Mass Communication, Business Administration, or related fields.
• Experience in PR, branding, corporate communications, media relations, or reputation management.
• Excellent communication, storytelling, networking, and relationship-building skills.
• Entrepreneurial mindset with the ability to build a brand from the ground up.
  
  

Preferred Skills

• Public Relations
• Brand Strategy & Positioning
• Media Relations
• Corporate Communications
• Founder Branding
• Storytelling & Copywriting
• Community Building
• Event & Partnership Management
• Social Media Strategy
• Crisis Communication
• AI-powered Content & PR Tools
  
  

Immediate Priorities (First 90 Days)

• Develop HiWox's PR and brand positioning strategy.
• Build a media and influencer outreach plan.
• Secure podcasts, interviews, speaking opportunities, and healthcare event participation.
• Establish founder branding across LinkedIn and other professional platforms.
• Build relationships with hospitals, corporates, healthcare experts, and startup ecosystems.
• Create PR campaigns around product launches, partnerships, and customer success stories.
  
  

What You'll Gain

• Become a founding member of an innovative HealthTech startup.
• Equity ownership with long-term wealth creation potential.
• Work directly with the founder on branding, partnerships, fundraising, and public positioning.
• Build one of India's most trusted preventive healthcare brands from the ground up.
• Expand your professional network across healthcare, media, startups, and corporate ecosystems.
  
  

Equity-Based Opportunity

This is an equity-only founding team role.

There is no fixed salary during the initial bootstrapping phase. Compensation will be introduced after fundraising and revenue stabilization.

Our Onboarding Process Includes

• 3–4 strategic discussions with the founder.
• A 1-month NDA-based collaboration phase to evaluate strategic thinking, execution capability, ownership, and long-term alignment.
• Long-term founding team agreement.
• Equity allocation based on contribution, expertise, and commitment.
• A 5-year vesting structure for all core founding members.
  
  

Ideal Candidate Profile

We Are Looking For Someone Who

• Has 3–8+ years of experience in public relations, branding, communications, or corporate affairs.
• Has built strong media relationships and successfully executed brand-building campaigns.
• Can independently position a startup as an industry leader through PR, storytelling, and strategic communications.
• Is an excellent networker who enjoys creating meaningful partnerships and long-term relationships.
• Bonus if you have experience in HealthTech, Healthcare, Wellness, SaaS, startup ecosystems, or founder branding.
  
  

We're Looking For

We are not looking for someone who simply sends press releases or manages social media.

We are looking for a founding PR & Branding Expert who can build HiWox's public reputation, establish the founder as a thought leader, create strategic partnerships, and position HiWox as one of India's most trusted preventive healthcare brands. Your work will shape how customers, healthcare professionals, investors, partners, and the public perceive HiWox for years to come.

Skills: branding,campaigns,positioning