Principal Product Marketing Manager, Data & BI

About Actian Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI). We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us. About the Role We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions. Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell. The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding. If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you. Responsibilities: Business Intelligence (Net New Acquisition) Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs Lead go-to-market for product launches from bill of materials through sales enablement Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts Create sales plays and campaigns that drive adoption and pipeline impact Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input Actian Databases (Retention & Renewal) Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities Translate roadmap updates into customer-facing messaging that reinforces value at renewal time Cross-Portfolio Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines Create messaging and content for cross-sell expansion programs within the Actian portfolio Requirements: 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories Experience marketing a BI or analytics product directly Background marketing to analytics teams, data engineers, and application developers Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations Experience with open-source communities, free trials and product-led growth models Hands-on experience with AI tools and workflow automation (we pay attention to this)