Principal Product Marketing Manager, Payroll

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team The Workforce Management and Payroll Product Marketing team is responsible for strategically representing Workday’s workforce management and payroll products globally. We lead the differentiated positioning of Workday with prospects, customers, and analysts, and ensure our field teams are enabled to tell a clear, compelling story. Over the next year, the team will focus on launching new offerings that deliver on our agentic AI vision and expand our global coverage, equipping sales to position payroll effectively and driving alignment across all teams involved in payroll GTM. We value honesty, collaboration, and high‑quality work. We have fun while acting as connectors across the organization, bringing product, marketing, and sales together to deliver impact. About the Role As the Principal Product Marketing Manager, Payroll, you will facilitate the GTM strategy for our payroll products, with a focus on launching our latest AI innovations. You will ensure our agentic and AI-enabled payroll vision is translated into practical value for global buyers. In this role, you will: Evolve market and competitor research by leveraging AI-driven insights to inform real-time GTM recommendations and messaging pivots. Research and analyze competitor and market dynamics and apply findings to messaging and GTM recommendations. Partner with Product and Sales to articulate how Workday’s AI and automation capabilities solve traditional payroll complexities. Facilitate the creation of presentations, programs, marketing assets, and sales materials tailored to buyer audiences, analysts, and influencers. Ensure go-to-market strategies and plans deliver high impact in unison with integrated marketing teams About You Basic Qualifications 8+ years of experience in B2B SaaS product marketing, with a proven ability to lead complex portfolios like HCM or Payroll. Expert at building trusted relationships with senior leaders and driving alignment across a matrixed, global organization. Skilled at turning intricate concepts into clear, differentiated narratives that highlight the transition from manual processing to automated, "agentic" workflows. Ability to explain the "how" behind product features to non-technical audiences. Other Qualifications Experience working with global payroll software, services, or aggregators in a sales, marketing, or related capacity. Proven ability to navigate the complexities of multi-country payroll and payroll buyer challenges. A track record of not just creating marketing plans, but optimizing the process of marketing—specifically through the pilot or adoption of AI tools to increase team efficiency. Highly confident public speaker with the ability to serve as a primary product evangelist with executives, industry analysts, and large audiences at marquee events. Workday Pay Transparency Statement (For EU Locations Only) Listed below is the base salary range applicable to this position. Workday pay ranges (and the precise pay offered to the successful candidate) are based on a number of objective criteria such as relevant experience and skills, and educational qualifications, level of responsibility, demands of the role, work location and business need. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants awarded by Workday Inc. For more information regarding Workday’s comprehensive benefits, please click here . Additional Location Base Pay Range: €96,000 EUR - €144,000 EUR Ireland Additional Location Base Pay Range: €96,000 EUR - €144,000 EUR Ireland Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter. Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records. Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans. At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [email protected] . Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process! At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not. In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.