Principal UI Designer

Driven by our passion for spreading joy and unleashing limitless creativity in the world of gaming, our goal is to establish a game studio right here in Singapore. Our dedicated focus lies in crafting casual mobile games that deeply immerse players in incredibly enjoyable experiences! We eagerly welcome humble yet ambitious individuals to join us on this thrilling journey! Define and drive the overall UI/UX vision and quality bar across game features or titles. Lead the design of core systems and high-impact player experiences (HUDs, onboarding, navigation, meta systems). Establish and evolve UI design systems, guidelines, and best practices for scalability and consistency. Act as a subject matter expert in UI/UX, setting standards for visual quality, usability, and player engagement. Collaborate closely with art, product, and engineering to influence product direction and ensure high-quality implementation. Provide design direction and constructive feedback to UI designers. Use player data, usability testing, and market analysis to inform and validate design decisions. Identify opportunities to improve workflows, pipelines, and team efficiency. Stay ahead of UI trends and top-performing casual games to continuously elevate design quality. Requirements At least 6 years of experience in game UI design. Strong portfolio demonstrating end-to-end ownership of UI systems and shipped products. Proven ability to set design direction and influence cross-functional decisions. Deep understanding of mobile game UI/UX patterns, player behavior, and engagement strategies. Experience building and scaling design systems and UI frameworks. High proficiency in Figma, Adobe Creative Suite, or similar tools. Highly detail-oriented with excellent problem-solving and design judgment. Benefits Supportive Learning Environment. Well-being and Personal Growth. Impactful Work in a Growing Industry.