Product Marketing Lead - Payroll

Join our Marketing Team as a Product Marketing Lead - Payroll! We are Cintra. Known for our award-winning software that delivers payroll solutions to over 1000 clients. If you're passionate about payroll and are eager to join a dynamic team of seasoned professionals, this is the opportunity for you. As the proud recipient of the Payroll Service Provider of the Year 2025 award at the CIPP Annual Excellence Awards, we offer exciting opportunities for professional development, competitive bonus structures, and a collaborative work environment. Our modern offices are located in Hoults Yard, nestled on the outskirts of the vibrant Ouseburn Valley. This area boasts a thriving creative community, rich local heritage, and a lively social scene. Why This Role Is Different If you are the kind of marketer who plans before activating, checks the data before adjusting, and holds yourself to a high standard on every piece of work you put out, this role was built for you. As Product Marketing Lead for Payroll at Cintra, you will own the full marketing mix across our payroll portfolio, driving quality pipeline across both our Cintra Cloud software and outsourced bureau services. This is a role for someone who combines genuine analytical rigour with commercial drive and the cross-functional credibility to work effectively across sales, product, SDR and agency partners all within a business that has been delivering payroll and HR services across the UK for over 40 years. In this role, you will: • Build and own the quarterly marketing plan covering channel mix, campaign activity, MQL targets and budget across both payroll audiences • Review performance monthly against MQL targets, adjusting the channel mix based on what the data tells you • Use competitor monitoring, customer data, market news and search visibility data to identify and prioritise opportunities with evidence and precision • Work with the Head of Demand Generation on ICPs that focus pipeline generation on quality, reflecting the distinct buyer profiles for software versus outsourced payroll • Brief and manage the paid media agency and deliver campaigns against MQL targets • Lead LinkedIn strategy, events, webinars and partner and affiliate marketing activity across both payroll audiences • Work closely with the SDR team on sales enablement, competitive positioning and lead intelligence • Own review generation on G2, Capterra and Trustpilot and develop case study opportunities across software and outsourced payroll customers What We’re Looking For You plan carefully, review performance honestly and bring the same level of detail to a quarterly report as you do to a campaign brief. You are analytically rigorous, commercially driven and genuinely collaborative. You are also comfortable working across multiple teams and managing agency relationships with structure and discipline. Essential • 3 to 5 years in B2B product marketing, growth marketing or demand generation with a proven track record of generating quality pipeline in a competitive market • Strong analytical skills and confidence working with MQL performance data. You will know what to look for and what to do when something is not working • Experience directing agencies across paid media, PR and content within structured approval and governance processes • Strong attention to detail and excellent organisational skills. You will manage multiple campaigns and channels simultaneously without dropping your standards • Excellent written and verbal communication skills with the ability to work across sales, product, SDR, content and agency partners • A self-starter who thrives under pressure, meets deadlines and does not need to be chased • Comfortable marketing two distinct propositions to potentially different buyer types within the same target market Desirable • Familiarity with HubSpot, Google Ads and LinkedIn Campaign Manager • Understanding of SEO, AEO and GEO and how content contributes to search and AI visibility • Experience with webinars, events and competitor conquesting in a B2B software or services market Why Join Cintra? At Cintra we know our colleagues are our biggest asset and an investment in them is an investment into the company. We offer: Hybrid and flexible working arrangements supporting your work-life balance Employer matched pension contribution to 5% Wellbeing support through our company-funded health plan, health checks and employee assistance program Onsite parking And more! We go the extra mile to strategically invest in our employees by providing them with invaluable learning opportunities to propel their careers forward. Our commitment to continuous employee training ensures that knowledge remains up-to-date, skills stay sharp, and confidence continues to grow. We firmly believe in empowering our workforce with the tools they need to thrive and succeed. Further details of the role can be found linked in the Job Description. Please note that we do not accept unsolicited CVs from agencies for this position, we thank you for your cooperation. We reserve the right to close this job advert at anytime should there be a high volume of applications.