Product Marketing Manager

The Company Cerbo · OptiMantra is a healthcare technology company built for the practices actively changing how medicine is delivered. Our platforms serve functional, integrative, direct primary care, concierge, med spa, and behavioral health practitioners who need software that keeps pace with how they work -- not the other way around. Each platform is a purpose-built EHR and practice management solution. Cerbo is architected for clinical depth: deep configuration, protocol-specific workflows, and the kind of flexibility that holistic and functional medicine practices require. OptiMantra is structured for scale: multi-modality breadth, out-of-the-box readiness, and the operational infrastructure that growing practices rely on. Together, our two platforms form a leading presence in this rapidly expanding market. Our practitioners are redefining what a patient experience can look like. We exist to give them the technology foundation to do exactly that -- at whatever size and pace they choose to grow. The Opportunity This is the first dedicated Product Marketing Manager hire across both brands. We have a seasoned marketing and product leadership team with deep B2B SaaS experience, strong brand equity, and active GTM motion. What this role calls for is someone who can step into an already-moving machine and immediately amplify the product story across both platforms: sharpen the messaging, arm the sales team, accelerate feature adoption, and help customers understand why what we build matters to the growth and efficiency of their practice. If you are the kind of PMM who thrives in structure, loves craft, and wants to do the best work of your career inside a high-performing team, keep reading. You will own positioning and messaging for two category-leading platforms across a combined addressable market of tens of thousands of independent and integrated healthcare practices. That means deep partnership with product, sales, and customer success, with a direct line to the VP of Marketing and Chief Product Officer. You are walking into active GTM. AI-powered features are launching. A CRM infrastructure is being built. AEO and LLM search visibility are being tracked as pipeline signals, not vanity metrics. The team moves fast and thinks big. You will also be expected to move fast, and use AI to do it. This team is building toward an AI-agentified marketing function. If you are energized by what AI-enabled PMM work can look like at scale, you will have the runway to show us. What You Will Own Positioning and messaging for Cerbo and OptiMantra, across verticals, buyer personas, and competitive context Sales enablement: battlecards, one-pagers, demo narratives, objection handling, and feature release kits that actually get used Feature and product launch GTM: from release notes to full campaign briefs, working hand-in-hand with product and CS Customer marketing enablement: supporting expansion motion, onboarding adoption, and case study development alongside the CS team Content infrastructure that scales: working with the broader marketing team to build assets that serve demand gen, AEO/GEO, and brand Competitive intelligence: owning an always-current view of how Cerbo and OptiMantra win, and how to talk about it New feature and AI product launches as an ongoing priority: you own the GTM narrative for what we ship What We Are Looking For 5-7 years of product marketing experience, ideally in healthcare SaaS. You do not need to have been a clinician, but you need to understand how an EHR buying decision gets made, what providers care about, and how practice operations actually work. Strong positioning and messaging instincts. You write clearly, think in customer language, and know the difference between a feature and a benefit Hands-on experience with sales enablement: you have built materials that reps actually use and can tell us why they worked Familiarity with EHR or practice management platforms: you do not need to be an expert, but you need to come in curious and get fluent fast AI-native in how you work: you use AI tools to move faster, produce better first drafts, derive better insights, and scale your output, not as a novelty but as a habit Comfortable operating inside a defined function, not looking to build the strategy from scratch, but ready to execute it with excellence and improve it over time Product Marketing Alliance certification (nice to have) The Team You Are Joining You will not be dropped into an ambiguous environment. Cerbo and OptiMantra have a VP of Marketing with a track record of scaling B2B SaaS demand gen and brand, a Chief Product Officer driving a clear product vision, and a sales and CS leadership team with deep experience in healthcare software growth. The marketing function has established brand standards, a campaign infrastructure, CRM tooling being actively built out, and a leadership team that thinks in full-funnel. You will have real direction, real resources, and real collaboration, plus the autonomy to own your scope and grow into it. This is not a generalist role in disguise. We are looking for a skilled PMM who wants to do the craft at a high level, with a team and a product set that makes the work worth doing. Why Cerbo & OptiMantra Two established, category-leading brands with strong NPS and deep loyalty in their respective verticals A product roadmap that is genuinely exciting (AI features, payments, expanded workflows) with a CPO and PM team that builds things customers actually asked for A marketing team that treats AI search visibility, brand, and demand gen as connected, not siloed A culture that takes the work seriously without taking itself too seriously Compensation & Benefits Competitive compensation based on experience Paid Time Off and company holidays Comprehensive health, dental and vision benefits Short-term and long-term disability Insurance 401k plan with matching company contribution Real ownership and impact in a fast-growing health tech company Location : Preferred location is Atlanta, GA. Open to candidates throughout the Southeast. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.