Product Marketing Manager

About the Role

We are seeking an experienced Product Marketing Manager to lead go-to-market strategy for key product offerings within a fast-growing B2B SaaS organization. This role is responsible for developing product positioning, messaging, pricing support, and launch strategies that drive customer adoption and business growth.

Working cross-functionally with Product, Sales, Customer Success, and Marketing teams, you will serve as the voice of the customer and market, ensuring products are effectively positioned to meet customer needs while differentiating the company in a competitive landscape.

Key Responsibilities

• Develop and execute go-to-market strategies for new product launches and feature releases, driving customer adoption and revenue growth.
• Create compelling product positioning, messaging, and value propositions tailored to target audiences.
• Conduct market, customer, and competitive research to identify trends, opportunities, and differentiation strategies.
• Collaborate with Product Management to provide market insights that influence product roadmap and strategic priorities.
• Partner with Sales and Customer Success teams to develop enablement materials, customer stories, and messaging that support customer acquisition and expansion.
• Contribute to pricing and packaging strategies using market and customer insights.
• Work closely with demand generation teams to ensure campaigns align with product positioning and buyer needs.
• Develop and oversee product marketing content, including presentations, datasheets, white papers, webinars, case studies, and other customer-facing materials.
• Coordinate internal and external product launches, ensuring consistent messaging across all channels.
• Represent the organization as a product and market expert through industry events, analyst engagements, and customer presentations.
• Measure and optimize the effectiveness of product marketing initiatives using data-driven insights.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing or a related product marketing role.
• Proven success leading go-to-market initiatives that resulted in measurable business outcomes.
• Strong understanding of product positioning, messaging, competitive analysis, and market research.
• Experience supporting pricing and packaging initiatives.
• Excellent written, verbal, and presentation skills with the ability to communicate complex concepts clearly.
• Demonstrated ability to collaborate effectively across Product, Sales, Marketing, Customer Success, and executive stakeholders.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Experience managing multiple priorities in a fast-paced, high-growth environment.
• Passion for technology and delivering customer-centric solutions.

Preferred Qualifications

• Experience marketing enterprise or subscription-based SaaS solutions.
• Familiarity with product launch planning, sales enablement, and customer lifecycle marketing.
• Experience working with competitive intelligence and voice-of-customer programs.
• Ability to influence stakeholders and drive cross-functional alignment without direct authority.

Success Measures

• Successful execution of product launches.
• Increased product adoption and customer engagement.
• Improved sales enablement effectiveness.
• Strong competitive positioning and market differentiation.
• Growth in pipeline, revenue, and customer expansion opportunities.
• High-quality cross-functional collaboration and strategic execution.

Fully remote role.

Salary range: $45,000 - $68,000.