The Product Marketing Manager is
responsible for the development, execution and management of global marketing strategies and tactics that drive revenue growth for JMCRS and each business unit, ensuring that activities are in line with strategic
objectives
, support various programs such as demand generation, sales enablement, customer acquisition, customer retention, and product evangelism and is
accountable for marketing campaign performance.
Critical elements of successful performance include project leadership, self-motivation, negotiating and
problem-solving
skills. Incumbent should have a good understanding of developing marketing approaches and solid
accountability for comprehensive
global
marketing campaign development,
including AOP
and execution.
The salary range is
$74,772
-
$125,184.
Salary will be determined based on qualifications and experience.
Key Responsibilities (What you contribute)
Development of marketing strategy, channel execution plan and tactics per channel for a marketing campaign(s)
Development of compelling, scientifically sound scientific content and messaging for campaigns and across
all marketing channels,
web, email, social, 3rd party and paid advertising, and conferences
Will contribute to discussion and decision for budget and spending associated with marketing activities.
Leads marketing tasks related to new product introduction processes,
ensuring product & service launch success
Develop and report out on key performance metrics
for campaign performance per marketing activities.
Own strategy and attend key events & conferences for assigned campaigns and
portfolio
Minimum Qualifications:
Bachelor’s degree in Life Sciences, marketing, communications, management or business or 5+ years of relevant marketing experience. Master's degree preferred.
Strong knowledge of immunology either through educational or business experience.
5+ years of experience in marketing experience, working in Product Management, marketing, or other marketing related positions.
5 years of experience in campaign management working within cross-functional
teams
environment and managing cross-platform projects and programs is a plus.
Proven track record of developing and executing successful marketing strategies
Excellent communication and interpersonal skills.
Proficiency in digital marketing tools and platforms.
Analytical mindset with the ability to interpret data and make informed decisions.
Creative thinker with a passion for innovation and continuous improvement.
#CA-DS5
About JAX:
The Jackson Laboratory is an independent, nonprofit biomedical research institution with a National Cancer Institute-designated Cancer Center and nearly 3,000 employees in locations across the United States (Maine, Connecticut, California), Japan and China. Its mission is to discover precise genomic solutions for disease and empower the global biomedical community in the shared quest to improve human health.
Founded in 1929, JAX applies over nine decades of expertise in genetics to increase understanding of human disease, advancing treatments and cures for cancer, neurological and immune disorders, diabetes, aging and heart disease. It models and interprets genomic complexity, integrates basic research with clinical application, educates current and future scientists, and provides critical data, tools and services to the global biomedical community. For more information, please visit
www.jax.org
.
EEO Statement:
The Jackson Laboratory provides equal employment opportunities to all employees and applicants for employment in all job classifications without regard to race, color, religion, age, mental disability, physical disability, medical condition, gender, sexual orientation, genetic information, ancestry, marital status, national origin, veteran status, and other classifications protected by applicable state and local non-discrimination laws.