Product Marketing Manager - SaaSify

Job Description This is a remote position. About SaaSify SaaSify is a SaaS enablement platform that empowers software businesses to optimize, launch and transact on cloud marketplaces and access cloud spends. Our zero-engineering platform and support by marketplace experts enables ISVs to go-live, transact and grow their SaaS sales with transactable offers and co-sell opportunities within days. Position Summary We're seeking a highly motivated, results-driven Product Marketing Manager with 4–8 years of experience in B2B SaaS marketing. The ideal candidate has a proven track record of driving product adoption, pipeline, and brand visibility through a combination of product marketing, AI-driven marketing, content strategy, and go-to-market execution. This role owns the end-to-end product marketing function and works closely with Product, Engineering, Sales, Customer Success, and Leadership to accelerate customer acquisition, market expansion, and revenue growth. Key Responsibilities Product Marketing & Positioning Own the positioning, messaging, and value proposition of the product Develop compelling narratives for our target buyers and segments Create competitive positioning and differentiation strategies Build sales enablement content including presentations, battle cards, case studies, product collateral, and customer stories Translate complex product capabilities into clear business value for prospects and customers Go-To-Market (GTM) Strategy Lead GTM planning and execution for all product launches, integrations, features, and enhancements Partner closely with Product and Engineering to understand roadmap priorities and launch readiness requirements Develop launch plans, adoption campaigns, and customer communication strategies Drive feature awareness, product adoption, and customer engagement initiatives Thought Leadership & Webinars Create whitepapers, reports, videos, customer success stories, and executive presentations Organize and host webinars end to end: topic, speakers, promotion, and follow-up Establish the brand as a thought leader in our category Customer Proof & Social Validation Create and manage case studies and customer testimonials Drive G2 reviews and manage presence across review platforms Build a repeatable engine for sourcing and showcasing customer wins SEO, AEO & Website Growth Own organic growth strategy Own website page content creation: writing and maintaining product pages, landing pages, and other key site content Improve search visibility through SEO, AEO (Answer Engine Optimization), content optimization, technical SEO collaboration, and AI search optimization Marketing Operations & Analytics Establish and manage marketing KPIs and reporting dashboards Track campaign performance and pipeline contribution Analyze acquisition funnels, recommend improvements, and report marketing ROI to leadership Cross-Functional Leadership Work closely with Product, Engineering, Sales, Customer Success, and Leadership Act as the central marketing owner for all product initiatives Ensure alignment between product roadmap, GTM activities, sales enablement, and customer adoption AI-Powered Marketing Use AI for content creation, campaign optimization, SEO, research, competitive intelligence, and audience segmentation Experiment with emerging AI technologies and recommend innovative approaches to product marketing Hands-on experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, HubSpot AI, and other AI-powered marketing platforms is highly desirable Requirements Experience 4–8 years in Product Marketing, Growth Marketing, or Content Marketing Mandatory experience in a B2B SaaS company Proven experience marketing SaaS products with measurable business outcomes Experience managing product launches and GTM programs Skills Strong analytical and data interpretation skills Excellent written, verbal, and presentation skills Experience with marketing automation platforms and CRM systems Ability to operate in a fast-paced, high-growth environment Preferred Experience Cloud Commerce, Cloud Marketplaces (Azure, AWS, GCP), or Marketplace enablement ISV, SaaS platform, subscription management, or FinOps / cloud spend