Product Marketing Manager / Senior Product Marketing Manager (Espoo, Finland)

Product Marketing Manager / Senior Product Marketing Manager (Espoo, Finland) Turn cutting-edge lighting technology into compelling stories that resonate worldwide. Join Casambi's HQ marketing team in Espoo and drive global product growth and adoption. We’re looking for a Product Marketing Manager (or Senior) to take ownership of how our products are positioned, communicated, and brought to market globally. You’ll sit at the intersection of commercial, product development, and marketing teams turning product capabilities into clear value propositions, and ensuring our messaging is consistent, relevant, and impactful across all touchpoints. You’ll be part of the HQ marketing team in Espoo, working closely with our regional marketing teams across EMEA, APAC, and NOAM to drive alignment and execution globally. This role combines strategic ownership with hands-on involvement, ensuring both direction and delivery are in place. What you’ll do Drive product positioning, messaging, and value propositions across our portfolio Translate complex software and hardware capabilities into clear, compelling stories that drive adoption Plan and drive go-to-market strategies for new products and features Lead the development of product marketing assets and campaigns, working closely with internal teams and external agencies Support global product launches with aligned messaging and execution across regions Work closely with commercial teams and regional marketing to ensure consistency and impact across markets Enable Sales and partners with materials, training, and clear product narratives Build and maintain a strong understanding of customer needs, market trends, and competition Ensure consistency of product messaging across all channels and regions Continuously improve messaging, content, and campaigns based on insights and performance What we’re looking for Experience in product marketing, ideally in IoT, smart building technologies, or B2B tech environments combining hardware and software Strong understanding of how product marketing drives growth, adoption, and business impact Ability to craft messaging that resonates with different audiences – from technical users to business decision-makers Excellent communication and storytelling skills, with a clear understanding of how different channels, formats, and audiences shape effective messaging – including how B2C best practices can be applied in B2B contexts Experience working with multiple content formats and channels, and collaborating with agencies or creative partners Understanding of global brands and how to maintain consistency across markets Ability to work cross-functionally in a global organization Data-driven mindset with the ability to translate insights into action Hands-on but strategic – comfortable driving direction while ensuring execution happens Comfortable using modern tools to improve the speed, quality, and scalability of marketing work Bonus points if you have Experience in lighting, IoT, or smart building technologies Experience with mobile apps and/or embedded hardware products Familiarity with global go-to-market coordination Why join Casambi Work on a category-leading product used globally Be part of a truly international and growing company Shape how our products are understood and adopted worldwide Combine strategy, creativity, and execution in one role Location This role is based at our head office in Espoo, Finland, where most of our team works together in a hybrid setting. To be considered for the position, applicants should already hold a valid right to work in Finland, as we are unfortunately not in a position to support relocation or sponsor work permits for this opening. We warmly welcome applications from all qualified candidates who meet this requirement. About Casambi At Casambi Technologies, we're on a mission to shape the future of smart lighting control. Headquartered in Espoo, Finland, with a global team across Europe, North America and APAC, we deliver the world's most flexible and scalable lighting platform, trusted in 250,000+ projects worldwide. Our open ecosystem unites 350+ ecosystem partners and 8+ million units sold, giving lighting professionals the freedom to design without limits. If you're excited by cutting-edge technology, international impact, and a culture where curiosity and collaboration thrive — we'd love to meet you. Department Marketing Locations Finland, Espoo Remote status Hybrid Finland, Espoo Our culture We recognize the true value of having a diverse team – from all walks of life and from all parts of the world. At Casambi, you will be working with experienced colleagues and managers where personal and professional growth and development are nurtured. The very nature of technology is fast-paced and continually changing, much like Casambi – there is never a boring day with us! Way of Working Even with our high growth ambitions, we haven’t forgotten our startup roots and the agile way of working. We roll with, and embrace, the change! This means empowering and trusting our Casambians to work autonomously and not be afraid to pitch in with new ideas and ever better ways of doing things. We are a truly international team, so team members are often not even in the same location, which means that flexible attitude to remote working isn’t even in our conversation. Strengths We offer an award-winning disruptive solution to the lighting industry, so having a fast-growth mindset is paramount to our ambitious company goals. With an abundance of high tech knowledge and experience in our company, and with an inclusive, trusting and open attitude to trying out fresh new ideas, we are more than ready to retain our position as a global leader. Why Join Us? We are hugely ambitious with our goals, so we want people that will help drive our growth. In return, we offer an inspiring workplace uniquely suited to providing all you need to be successful as an employee, colleague, and industry professional. Join us on our journey – we are just getting started! About Casambi The Casambi solution is based on Bluetooth Low Energy, the state-of-the-art wireless technology and the only low power wireless technology in all modern smartphones, tablets and even smart watches, making it the only mainstream and future proof low power radio technology in the world. Bluetooth Low Energy was developed at Nokia Research Center where both founders Timo Pakkala and Elena Lehtimäki worked. That’s why Casambi has had the unique advantage in realizing the potential of Bluetooth Low Energy early on. Casambi started the development of the solution before there were any Bluetooth Low Energy devices on the market.