Product Marketing Specialist

Role Summary The Product Marketing Specialist will be responsible for driving broad cross-functional coordination and facilitation of go-to-market strategies, bringing products to market from beta/pilot through full commercialization. In close partnership with Product Managers and the Marketing Manager, this position will work to develop/refine product positioning, target audience messaging and meaningful claims – bringing a wide variety of marketing collateral (digital, print, store sets, sales tools, events) to life in compelling, memorable ways. A successful Product Marketing Specialist will thrive in a fast-paced environment, managing and prioritizing concurrent projects. They should be able to think strategically and act tactically. The Product Marketing Specialist should be detail-oriented, ensuring accuracy of product information (copy and visuals) and continuity across the Pella product portfolio by channel and segment. They will work with engineering, Pella’s segment teams and internal/external creative teams to ensure that product marketing projects are delivered on time and within budget. While the responsibilities may vary slightly, the position will likely include varying levels of the following activities. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Define, coordinate and facilitate go-to-market strategies for product initiatives. Ensuring strategies are aligned with product growth goals and objectives. Manage product marketing workstream within the Pella Product Management process from ideation/kickoff through completion of initiatives, driving broad cross-functional coordination. Develop/refine product positioning, target audience messaging and meaningful claims – bringing them to life in compelling, memorable ways. Utilize test-and-learn mentality to consistently strengthen and refine product positioning, messaging, etc. Collaborate with the content team to identify photo shoot/video shoot location potential. Responsible for ordering product for shoots and serve as on-site product representative for photo and video shoots. Lead product reviews across brand/segment/channel (web, literature, video, displays, photos, content, etc.) collaborating with project leads. Product Managers and the Marketing Manager to ensure product accuracy and positioning implementation aligns with the overall product strategies. Facilitate cross-functional marketing launch scoping and ultimately develop, maintain and close budgets affiliated with project marketing initiatives. Regularly sharing with Product Managers and the Marketing Manager Budget versus Actuals reporting for assigned cost centers and providing key insights. Responsible in conjunction with the project lead to create new sales tools and sales trainings as needed. Responsible for helping develop and communicate support to the sales organization. May include coordination and product logistics support of sales meetings and national events, and other activities. Ability to be responsive to changing business needs, manage and prioritize concurrent assignments and handle ambiguity. Ability to use field visits, feedback from sales management and sales representatives, and external market research to build wealth of information regarding market. Ability to make recommendations to address gaps vs. needs regarding product/brand/channel/segment marketing deliverables. Conduct project retrospectives to identify opportunities for improvement and enhancements for future initiatives. Ability to nurture collaborative working relationships with internal and external stakeholders. Build and continue to keep up with product knowledge and be a product knowledge advocate with internal and external teams. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE Bachelor's degree (B. A. or B.S.) with marketing or business orientation from four-year college or university; and three to five years related experience and/or training; or equivalent combination of education and experience. LANGUAGE SKILLS Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization. MATHEMATICAL SKILLS Ability to assess and track budgets. Ability to apply concepts of basic algebra and geometry. REASONING ABILITY Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. COMPUTER SKILLS Microsoft Office Suite (Word, Excel, Power Point, Outlook), Adobe Creative Suite and Workfront a plus. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. TRAVEL The position will require some travel (approx. 10-20 percent).