Product Marketing Strategy Manager

Who are we? We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive. The role What will you be doing? 13 Product Marketing Strategy Manager Hybrid – 3 days a week in Dorking office What will you bring? We're looking for a commercially minded Product Marketing Strategy Manager to help shape and deliver marketing strategies that drive product awareness, customer engagement, and business growth. This is a highly collaborative role where you'll work with teams across the business to develop compelling product positioning, deliver impactful marketing campaigns, and ensure customers understand and realise the value of our products and services. You'll have the opportunity to influence how products are brought to market, support customer growth and engagement, and contribute to the ongoing success of the business. Key Responsibilities Develop and deliver product marketing strategies that support customer acquisition, engagement, and retention. Create compelling product positioning and messaging that clearly communicates customer value. Support the planning and execution of product launches, enhancements, and go-to-market initiatives. Collaborate with cross-functional teams including Product, Sales, Customer Success, and Marketing to ensure alignment and successful delivery of key initiatives. Use customer insights, market trends, competitor activity, and performance data to inform marketing decisions and identify opportunities for growth. Develop marketing materials and campaigns that drive awareness, consideration, adoption, and customer engagement. Monitor campaign and product performance, using insights to optimise activity and improve results. Build strong relationships with stakeholders across the business and contribute to wider strategic objectives. Skills & Experience Experience in Product Marketing, Marketing, Go-to-Market, Customer Marketing, Campaign Marketing, or a similar role. Strong understanding of how marketing can support product growth, customer engagement, and commercial objectives. Experience developing and delivering marketing campaigns or go-to-market initiatives. Ability to translate complex product features and benefits into clear, customer-focused messaging. Comfortable using data, customer feedback, and market insights to inform decisions and measure success. Excellent communication and stakeholder management skills. Experience working with cross-functional teams in a collaborative environment. Previous people management or leadership experience would be advantageous but is not essential. Why Join Us? This is an exciting opportunity to play a key role in shaping how our products are marketed and experienced by customers. You'll join a supportive and collaborative environment where you'll have the opportunity to make a real impact, contribute new ideas, and grow your career. Benefits Generous bonus scheme Private Medical Insurance Defined Contribution pension scheme Life assurance, medical and income protection insurance Access to remote GP services, nutrition coaching, personal training, unlimited mental health support, and medical second opinions 27 days holiday, with the option to buy or sell up to 5 additional days (plus Bank Holidays) Salary sacrifice electric vehicle scheme with on-site charging facilities Free shuttle bus from Dorking Train Station #LI-NM1 #LI-Hybrid Why join us? At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life. As a part of our commitment to creating an inclusive workplace , we actively encourage applications from those with disabilities and those with long-term health conditions. If you meet the essential criteria for the role and choose to opt in to the scheme during your application, you will be offered an interview under the Disability Confident Scheme. If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] . We are proud to be a Disability Confident Employer. Company: Unum UK