Salary Range:
$65,400.00 To $89,900.00 Annually
PROGRAM MANAGER, ATHLETE MARKETING AND OLYMPIAN LEGACY
Be part of building a national brand.
Headquartered in Toronto, the Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence. We are the largest private supporter of high-performance sport in Canada and we are responsible for all aspects of Canada’s involvement in the Olympic Movement, including the participation in the Olympic and Pan American Games.
Reporting to the Manager, Athlete Marketing and Olympian Legacy (AMOL), the Program Manager AMOL role contributes to the AMOL strategy and provides expertise to athlete engagement across all Canadian Olympic Committee (COC) and Canadian Olympic Foundation (COF) departments.
The Athlete Marketing and Olympian Legacy strategies fulfill COC’s mission of promoting the values and principles of Olympism and leading the achievement of the Canadian Olympic Team’s success. Connecting athletes with fans, partners, and communities is a key pillar to promote the Olympic Movement and growing the profile and impact of Olympians.
LOCATION
This position will be located in one of the COC’s offices (Montreal, QC, at 500 René-Lévesque Boulevard West; or in Toronto, ON at 250 Yonge St. Suite 3000). We offer a hybrid work model that allows for up to two days of remote work each week.
CORE RESPONSIBILITIES AND PRIORITIES
Strategy, Planning and Oversight
Develop and implement the Olympian Communication Strategy including:
Build yearly communication calendar
Build key messages and manage OLY communications tools: website, newsletter, mailbox and social media assets.
Monitor the performance of the communication plan.
Manage the execution of the grant programs available to the community of Olympians, including planning, communication, stakeholder relations, and reporting
Recruit and manage freelance contributors and interns
Athlete Marketing and Olympian Legacy
Serve as a go-to-resource for internal teams and key stakeholders regarding the athlete community, their stories and their potential fit for inclusion in COC related engagements
Provide recommendations that are fair and aligned with strategy and objectives of the given initiative
Ensure fair and reasonable compensation for Team Canada Olympians and Olympic hopefuls on participating in paid appearances
Contribute to effective implementation of the Athlete Engagement protocol and athlete engagement compensation framework including internal rate card
Provide recommendations for Team Canada/COC athlete engagement opportunities such as but not limited to:
Grant program activations
COC Community Engagement initiatives
Pre- and Post-Games Event Initiatives as required
Media Events
Other ad-hoc requests as required
Act as Athlete Liaison for each of the initiatives listed above as required
Facilitate athlete engagement requests from external parties, when relevant
Support in the roll-out of the Athlete Engagement operational plan during Games in host city and/or at home and collaborate with the different business units to ensure a smooth and secure experience for athletes
Build, maintain and strengthen relationships with the following groups:
Team Canada Olympians
Athlete Representatives - more than 50 Agents;
National Sport Organizations - 55 NSOs Communication or Marketing leads;
Corporate partners - Via our Partnership team; and
Other stakeholders - CPC, Sport Canada, OLY Canada, etc.
Support the AMOL Manager in his/her role to facilitate the COC OLY Canada Commission’s initiatives
Contribute to COC’s athlete-centric approach in its programs, policies and practices
Other duties, as assigned
QUALIFICATIONS AND CRITICAL SKILLS
Education and Experience
Olympian
; familiarity with current and retired Olympians an asset
Post-secondary degree or equivalent experience in Sport Marketing, Communications or a related field
3 to 5 years' related work experience
Skills and Abilities
Bilingualism
required
(
French and English
)
Knowledge and understanding of the Canadian Sport System, Games environment, COC and international sport landscape
Knowledge and understanding of marketing, fundraising and digital concepts
In-depth knowledge of Olympic sports and familiarity with Team Canada Olympians and hopefuls
Business acumen
Ability to build and maintain effective relationships both internally and externally with a diverse range of stakeholders, contexts, and audiences
Ability to negotiate cross-functionally, listen, be organized and argue effectively
Ability to adapt to change, with a problem-solving mindset
Ability to manage multiple initiatives at the same time
Strong time management skills
Strong verbal and written communication skills
Proficiency with the Office and Google Suite of tools
Some knowledge of Mailchimp, Word Press or other marketing platforms
Team player with the creativity spirit
Demonstrates and embodies the COC values of Accountability, Excellence, Fun, Respect and Bravery
Commitment
Possibility of occasional national travel or infrequent international travel
Possibility of prolonged travel during Games (approx. 3-4 weeks)
Work some evenings and weekends
COMPENSATION
The expected salary range for this role is $65,400 to $89,900 per year. The base pay within this range is based on a number of factors, including relevant experience, skills, qualifications, internal pay equity, and market benchmarks.
As a purpose-led organization, we take a holistic approach to Total Rewards. Our offering is designed to enable employee wellbeing, recognize and reward performance, and support our long-term success. In addition to base pay, eligible employees have access to a wide range of benefits and perks including:
Annual bonus program;
Employee pension program with employer-matched contributions;
Comprehensive health benefits and wellness spending account;
Life and AD&D insurance coverage;
Generous paid time off;
Learning and development programs provided by world class institutions; and
Hybrid work structure.
Certain programs and benefits are subject to eligibility requirements and may be modified in accordance with organizational policies.
This posting is for an existing vacancy.
CONTACT
Please submit your cover letter and resume through ADP
by August 16, 2026
.
The COC is committed to ensuring our recruitment and selection processes and work environment are inclusive and barrier-free. At the COC, we celebrate and welcome the diversity of all employees and believe that having a team of individuals with different backgrounds, views, experience, and capability working together makes us stronger and better as an organization.
Accommodation is also available upon request for individuals taking part in all stages of our recruitment and selection processes. Please advise the recruiter to ensure your accessibility needs due to a disability are accommodated. Information received relating to accommodation will be addressed confidentially