Programmatic Advertising Specialist

Harvest Group is an integrated commerce agency that helps high-growth consumer brands win in today's complex retail landscape. Since 2006, we've partnered with some of the world's most recognized brands to navigate the intersection of in-store and digital commerce, retail media, and social platforms across leading retailers including Walmart, Sam's Club, Target, Amazon, Costco, and Kroger. What sets Harvest Group apart is our connected approach. By aligning strategy, execution, and insights across every stage of the retail journey—and powering that work through our proprietary technology platform—we help brands create sustainable growth in an increasingly dynamic marketplace. But our success starts with our people. At Harvest Group, our culture and values shape how we work, serve our clients, and support one another. We believe in building meaningful relationships, pursuing excellence with humility, and creating an environment where talented individuals can do their best work while continuing to grow professionally and personally. Our commitment to our people has earned recognition as one of the nation's best workplaces, including: Inc. Best Places to Work (2025, 2026) Great Place to Work Certified (2024) Fortune Best Workplaces for Women (2024) Fortune Best Medium Workplaces (2024) Fortune Best Consulting & Professional Services Workplaces (2024) Business Intelligence Group Best Places to Work (2023) Our Values Integrity – Doing what is right in all things Relationship – Pursuing depth, trust, and collaboration Service – Laboring for others with humility and care Excellence – Delivering extraordinary performance and results with humility Journey – Embracing our past and planning for our future with faith Description The Programmatic Advertising Specialist will support programmatic and display campaign execution within our fast-growing Retail Media practice. This role is ideal for someone with 1+ years of experience in programmatic advertising, ideally including retail media networks, who is ready to deepen their expertise in platforms like Amazon DSP and The Trade Desk. You'll work cross-functionally to activate full-funnel strategies that directly connect digital advertising to retail performance — for retailers and associated platforms across Amazon, Walmart, Kroger, Instacart, Target, and more! This position plays a key role in campaign setup, optimization, reporting, and innovation — with a direct impact on client success and retail sales outcomes. For this role we prefer that candidates are based out of the following states: AL, AR, AZ, FL, GA, IA, IL, IN, KS, KY, MD, MN, MO, MS, NV, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, or WI. Responsibilities: Inform strategy/planning and own execution for clients’ programmatic advertising campaigns across retail media platforms (e.g., Amazon DSP, Walmart DSP, The Trade Desk) Build, maintain, and report on programmatic campaigns aligned to client goals and full-funnel retail objectives (awareness, consideration, conversion) Optimize and maintain campaigns, including analyzing performance data to inform strategic and tactical changes (audiences, inventory, bidding, creative, and pacing) Leverage retailer analytics tools (e.g., Amazon Marketing Cloud, platform reporting, clean rooms) to generate insights and improve campaign performance Collaborate across internal account teams (search, shopper marketing, sales), external client teams, and media/platform partners to maximize performance Support audience strategy development, including activation of first-party, third-party, and retailer audience segments Contribute to media planning, budget pacing, and in-flight optimizations with a commerce-first mindset Guide clients and internal teams through clear and concise communication, both written and verbal Apply strategic thinking, adaptability, and data-driven analysis to identify opportunities and deliver optimized results Send weekly reporting to both client and Harvest Group account team, including analysis and insights on prior week’s performance and campaign progress Stay current on retail media trends, platform updates, and emerging programmatic capabilities Requirements: 1-3 years' experience managing programmatic and/or retail media campaigns, including hands-on DSP execution (e.g., Amazon DSP, Walmart DSP, The Trade Desk) Strong emphasis on analyzing data and drawing actionable insights, translating findings into clear recommendations for stakeholders Strategic thinker capable of using data to inform and refine campaign execution across the funnel Experience executing campaigns end-to-end, including setup, audience targeting, optimization, and reporting Familiarity with retail media networks (e.g., Amazon, Walmart, Target, Kroger, Instacart, Criteo) Exposure to advanced measurement tools or clean rooms (e.g., AMC, TTD measurement tools) is a plus Understanding of retail media KPIs such as ROAS, TACoS, new-to-brand, and incrementality Self-starter with a drive to innovate and continuously improve processes and performance Experience managing multiple stakeholders and collaborating across cross-functional teams Ability to take ownership and work autonomously with minimal supervision Effective multitasker, able to prioritize and manage multiple campaigns and projects simultaneously Strong attention to detail and ability to connect tactical changes to performance outcomes Ability to translate large datasets into concise, actionable insights Clear verbal and written communication skills Adept at learning new tools and platforms quickly Proficient in Microsoft Office, especially Excel Willingness to travel What We Offer Harvest Group understands that investing in our people and culture are vital to successfully attracting and retaining top talent. Our goal is to offer competitive compensation and benefits packages to all employees. Each year, we invest time to research and evaluate how our packages line up with the latest market dynamics. We carefully consider a wide-ranging list of factors to determine compensation, including but not limited to level of job-related experience, knowledge, skills, location, etc. Base pay is just one component of the total compensation and benefits package. The national hiring starting base salary range for this position is $60,000-$65,000 per year. Additionally, this position is eligible to participate in our bonus program. Our robust benefits package was created to help support employees physically, financially, and emotionally through life’s big milestones and in your everyday life. Benefits include but are not limited to Medical, Dental, Vision, 401K, PTO, Charitable Gift Matching Program, Volunteer Hours, and more! Our heart at Harvest is to provide and maintain a work environment that fosters diversity, inclusivity, authenticity, mutual respect, professionalism, and growth. Harvest Group is an equal opportunity employer that does not discriminate on the basis of race, creed, color, religion, age, marital status, familial status, national origin, ancestry, disability or handicap, sexual orientation, gender identity or expression, veteran status, and any other characteristic protected by applicable federal, state, or local laws. We encourage all interested candidates to apply.