Public Relations & Online Reputation Management Manager (PR & ORM Manager)

Role Overview The Public Relations & Online Reputation Management Manager (PR & ORM Manager) is responsible for protecting, strengthening, and promoting CXM's global brand reputation through strategic public relations, online reputation management, industry recognition, and corporate communications. The role ensures that CXM maintains a strong, trustworthy, and consistent presence across media, digital platforms, review websites, industry rankings, and customer communities. Key Responsibilities Manage and strengthen CXM's public relations and online reputation activities. Monitor brand sentiment, online mentions, reviews, and reputational risks. Coordinate PR communications, media relations, corporate announcements, and brand visibility initiatives. Manage the Company's participation in relevant events and exhibitions. Coordinate industry awards, rankings, certifications, and other recognition initiatives. Work cross-functionally with Marketing, Business Development, Compliance, regional teams, and external partners. Prepare regular performance reports covering reputation, PR activities, risks, events, awards, and upcoming priorities. Key Performance Indicators (KPIs) PR & Online Reputation – 40% Maintain or improve positive and neutral brand sentiment across monitored channels. At least 95% of critical negative mentions must be escalated within four working hours, with priority reviews handled within two working days. Events & Exhibitions – 25% Maintain at least the previous 12 months' level of event and exhibition participation. Approved events must be delivered on time, within budget, and without critical operational failures. Awards & Industry Recognition – 20% Achieve a minimum of three industry awards, rankings, certifications, or other significant recognitions per year across CXM Group. Planning & Reporting – 15% Submit a consolidated monthly report by the 5th working day of each month covering BrandAnalytics results, identified risks, completed activities, and priorities for the following month.