Real-Time Bidding Manager

Company Description Mobupps is a global leader in mobile advertising and technology solutions, with over 16 years of experience supporting advertisers and publishers around the world. The company designs marketing campaigns tailored to diverse business needs and integrates solutions across multiple industries and platforms. Operating at scale, Mobupps collaborates with partners in many markets, using local insights to deliver stronger campaign performance. Its product suite, including MAFO, iRTB, and MobuppsX, supports user acquisition, marketing automation, and media monetization for measurable growth. Mobupps is committed to advancing mobile marketing globally and providing exceptional value through precise, effective campaign execution.
Role Description This is a full-time, remote role for a Real-Time Bidding (RTB) Manager. The RTB Manager will oversee programmatic buying activities, configure and optimize RTB campaigns across multiple demand-side and supply-side platforms, and monitor performance in real time. The role includes managing bid strategies, setting campaign parameters, and adjusting targeting, creatives, and budgets based on data-driven insights. The RTB Manager will analyze traffic quality, detect and mitigate fraud, and ensure alignment with client goals and KPIs. Day-to-day tasks also involve collaborating with account managers, data analysts, and product teams, preparing performance reports, and contributing to the refinement of in-house bidding algorithms and technologies.
Qualifications

• Candidates should possess skills in programmatic advertising, real-time bidding optimization, and campaign management across DSPs and SSPs.
• Candidates should possess skills in data analysis, performance tracking, and using analytics tools to interpret metrics such as CTR, CVR, CPA, ROI, and LTV.
• Candidates should possess skills in digital marketing strategy, user acquisition, and mobile app marketing, including experience with attribution and tracking platforms.
• Candidates should possess skills in traffic quality assessment, fraud detection and prevention, and brand-safety and compliance practices.
• Candidates should possess strong skills in communication, cross-functional collaboration, and stakeholder reporting in a distributed, remote environment.
• Experience with RTB technologies (e.g., iRTB) and familiarity with ad serving, mediation, and monetization tools such as MobuppsX or similar platforms is beneficial.
• Practical knowledge of A/B testing, bid strategy experimentation, and optimization frameworks is beneficial.
• Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field, or equivalent practical experience, is preferred.
• Prior experience in mobile advertising, ad tech, or programmatic media buying, ideally in a global environment, is an advantage.