Remote | Marketing Analytics Manager — $50–$90/hour

We are sharing a specialised part-time consulting opportunity for experienced marketing analytics professionals with hands-on expertise in performance measurement, attribution, incrementality, channel analysis, anomaly detection, and cross-platform reporting. This role focuses on designing and evaluating realistic marketing analytics environments that reflect the tools, data sources, workflows, and judgement calls encountered in professional marketing organisations. Selected experts will create authentic scenarios, define expected outcomes, review completed work, and establish standards that distinguish strong analytical judgement from plausible but incorrect conclusions. Key Responsibilities Marketing Analytics Scenario Design Develop realistic tasks based on marketing analytics work you have personally performed Define the underlying analytical issue and the decision a strong practitioner should reach Create scenarios involving incomplete, conflicting, or messy marketing data Ensure tasks require genuine analytical judgement rather than simple metric retrieval Design challenges that reflect real-world marketing measurement workflows Channel Performance Analysis Develop and evaluate scenarios involving performance across multiple marketing channels Analyse traffic, engagement, conversion, acquisition, and downstream performance Compare results across campaigns, channels, and audience segments Identify meaningful trends, performance drivers, and potential issues Assess whether conclusions are appropriately supported by available data Anomaly Detection & Diagnosis Identify unusual movements or inconsistencies in marketing performance Investigate potential causes using multiple data sources Distinguish genuine performance changes from tracking, reporting, or data-quality issues Evaluate proposed explanations and corrective actions Prioritise anomalies based on potential business impact Cross-Source Data Reconciliation Reconcile performance information across analytics platforms, CRM systems, and advertising reports Identify discrepancies between systems and reporting sources Assess whether metric definitions and reporting periods are being interpreted consistently Investigate mismatches affecting performance conclusions Determine which information should be relied upon for specific decisions Attribution & Incrementality Review attribution and incrementality analyses Assess whether conclusions appropriately distinguish observed correlation from incremental marketing impact Evaluate competing interpretations of campaign contribution Identify weaknesses in attribution logic or measurement assumptions Translate measurement findings into practical marketing recommendations Marketing Reporting & Decision Support Develop and review dashboards, reports, and analytical summaries Assess whether reporting highlights information relevant to actual business decisions Identify misleading metrics, incomplete context, or unsupported conclusions Evaluate whether analytical outputs provide clear recommendations and priorities Communicate findings in a concise and decision-oriented manner Analytics Platforms & Marketing Data Work with workflows modelled on Google Analytics 4 Review product analytics from platforms such as Amplitude Analyse CRM information from systems such as Salesforce Interpret reporting from advertising platforms Reconcile behavioural, commercial, campaign, and customer data across multiple systems Marketing Systems & Workflows Work with simulated environments containing realistic email, storage, CRM, project management, social media management, web analytics, SEO/AEO, advertising, CMS, product analytics, and customer-support information Specify the documents, dashboards, personas, and tool states required for authentic analytics scenarios Evaluate multi-step analytical workflows spanning several marketing systems Identify missing data, inconsistent reporting, or workflow failures Assess whether proposed actions appropriately reflect available evidence Reference Answers & Evaluation Criteria Write or review reference solutions for marketing analytics scenarios Define clear criteria separating strong professional responses from plausible but incorrect ones Establish standards for diagnosis, reconciliation, attribution, reporting, and analytical judgement Explain why particular conclusions or decisions are stronger or weaker Ensure evaluation criteria reflect realistic marketing analytics practice Quality Review & Evaluation Review completed scenarios and evaluate proposed analytical conclusions Assess diagnostic reasoning, prioritisation, reconciliation, interpretation, and reporting Evaluate multi-step work spanning several analytics and marketing tools Identify missed issues, incorrect interpretations, or weak recommendations Provide clear written reasoning supporting evaluation decisions Ideal Profile Hands-on professional experience in marketing analytics Experience personally owning marketing measurement and analysis rather than solely managing teams responsible for the work Strong understanding of channel performance, anomaly detection, attribution, incrementality, and cross-source reconciliation Fluent with Google Analytics 4 Experience with product analytics platforms such as Amplitude Comfortable working with a CRM such as Salesforce Strong familiarity with advertising platform reporting Ability to reconcile conflicting data and determine which signals are relevant to a business decision Strong analytical and quantitative judgement Clear written reasoning and ability to explain why an analytical conclusion is valid or misleading Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred Rubric Academy or Rubric Bootcamp certification is strongly preferred Engagement Details Part-time independent contractor engagement Fully remote Flexible scheduling based on project requirements Compensation: $50–$90/hour Work focuses on marketing analytics, measurement, attribution, channel performance, reporting, scenario design, and expert evaluation Applicants complete a short multiple-choice knowledge assessment specific to marketing analytics before review Projects may be extended, shortened, or concluded based on project needs and performance Work must be completed without using confidential or proprietary information belonging to any employer, client, institution, or other third party H1-B and STEM OPT support is unavailable for this engagement About the Platform This opportunity is available through 24-MAG LLC. We connect experienced professionals with remote consulting opportunities across technical, evaluation, and project-based workstreams. By submitting this application, you acknowledge that your information may be processed by 24-MAG LLC for recruitment and opportunity matching in accordance with our Privacy Policy: https://www.24-mag.com/privacy-policy .