Research & Insights Strategist

About SAMY We weren't built to follow, we were built to lead. SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day. We are Path Finders: curious, ambitious, and never afraid to challenge what's next. We don't play it safe. We build what's next. Instagram | TikTok | Culture page Role Mission Turn consumer and audience understanding into strategy by identifying changes in behavior and social and cultural conversations around brands, and translating these insights into decisions that drive business growth for our clients across Mexico and the region. Key responsibilities Manage end-to-end Social Media and Content projects, from brief and prioritization through production, approval, and delivery. Act as the main operational point of contact between clients and internal multidisciplinary teams. Coordinate strategy, copy, design, motion, production, and Community Management teams to ensure alignment and timely delivery. Manage timelines, priorities, workloads, dependencies, approvals, and potential risks across multiple projects. Lead status meetings, daily follow-ups, and client communication, providing clear visibility on progress, blockers, and next steps. Coordinate content calendars, campaigns, always-on content, reactive requests, and content adaptations across platforms and markets. Identify operational risks and blockers proactively and drive solutions to keep projects moving. Apply Agile methodologies and project management best practices to improve workflows, collaboration, and delivery. Skills & experience 3–5 years of experience in roles such as Research & Insights, Consumer Insights, Strategic Planning, Strategy, or similar, preferably within an agency, consulting firm, or brand environment. Strong experience designing and conducting qualitative research , including interviews, focus groups, and moderation. Solid understanding of quantitative research, including sample analysis, data interpretation, cross-tabulation, and potential biases. Experience with social listening platforms such as Sprinklr, Brandwatch, Talkwalker, or similar. Strong strategic thinking, critical thinking, curiosity, and ability to translate research into actionable recommendations. Excellent storytelling and executive presentation skills, with the ability to communicate and defend insights with clients and senior stakeholders. Deep understanding of consumer behavior and cultural context in Mexico and LATAM. Fluent Spanish and professional working proficiency in English. Background in Communications, Marketing, Sociology, Anthropology, Social Psychology, Business, or related fields. Benefits Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world. Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge. Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework. Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth Hybrid work. The SAMY Mindset Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen. We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build. We're not looking for people who think the same, we're looking for people who want to grow with us. Here's what it actually looks like to belong here: Be Kind — because respect, trust, and honest feedback make great teams stronger. Go Beyond — because good is never enough when excellence is the standard. Craft Together — because the best ideas don't happen in silos. Enjoy the Journey — because growth lives outside the comfort zone. Own It — because real impact starts with accountability. If this feels like your kind of adventure, let's build something together. Diversity & Inclusion At SAMY, difference is not something we accommodate, it's what makes us stronger. With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company. We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work. Instagram | TikTok | Culture page