Retention Manager Beauty

About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Job Responsibilities Own the retention marketing strategy across Email, SMS, and other customer engagement channels. Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns. Build segmentation and personalization strategies that improve customer experience and revenue. Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation. Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement. Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys. Stay ahead of retention marketing trends, automation capabilities, and industry best practices. 5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing. Experience managing Email and SMS strategies for eCommerce or DTC brands. Hands-on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, Customer.io , HubSpot, or similar. Strong analytical skills with the ability to translate customer data into actionable growth initiatives. Experience with customer segmentation, personalization, and lifecycle marketing. Strong project management and stakeholder management skills. Excellent communication and copywriting abilities. Knowledge of Email and SMS compliance (GDPR, CAN-SPAM, TCPA, etc.). Beauty industry experience is a plus.