Sales and Applications

Company Description Alfex is a leading Australian-owned supplier of laser system solutions and CNC machine tools for cutting, marking, engraving, and machining metals and non-metal substrates. The company represents globally recognized manufacturers, including EPILOG, KERN, LOTUS, ACSYS, VISION, HAAS, BIGREP, and GEMINI DUETS. Alfex focuses on delivering high-quality equipment, professional service, and strong after-sales support to customers across Australasia. Its mission centers on providing efficient, profitable solutions while maintaining flexibility, technical competence, and long-term customer partnerships. As a family business, Alfex emphasizes innovation and continuous improvement to better meet customer needs.

Role Description This full-time Sales and Applications role is based in Thomastown, VIC and offered as a hybrid position, combining on-site work with some work-from-home flexibility. The role involves identifying customer requirements, presenting suitable laser and CNC solutions, preparing quotations, and managing the sales cycle from initial inquiry through to order completion. The Sales and Applications team member will conduct product demonstrations, support machine trials, and provide technical guidance to customers on equipment capabilities and applications. Daily tasks include responding to sales inquiries, maintaining customer relationships, coordinating with service and support teams, and contributing to sales forecasts and reporting. The role also requires participation in training sessions, trade shows, and customer visits, as well as ongoing learning about new technologies and application methods.

Qualifications

• Demonstrated experience in technical sales or application engineering in manufacturing, laser systems, CNC machinery, or related industrial equipment.
• Strong ability to understand customer production needs and match them with appropriate laser, CNC, or additive manufacturing solutions.
• Solid technical aptitude, with capacity to learn operation principles of laser systems, CNC machine tools, and 3D printing technologies.
• Effective communication and presentation skills for product demonstrations, training sessions, and solution proposals.
• Proficiency in building and maintaining long-term customer relationships, including follow-up, account management, and after-sales support coordination.
• Comfort with hybrid work, including on-site customer visits, showroom demonstrations, and remote administrative tasks.
• Basic computer skills, including CRM systems, MS Office (Word, Excel, PowerPoint), and email communication.
• Relevant qualification in engineering, manufacturing, industrial design, or a related technical or business discipline is advantageous.
• Valid driver’s license and willingness to travel within Australasia for customer visits, installations, and events when required.
• Self-motivated attitude, strong problem-solving skills, and commitment to professionalism, team collaboration, and continuous learning.