Sales Development Representative - Europe

We Are Sparta Sparta is the next-generation commodity trading platform. We give trading desks the clarity, control, and collaboration they need to move faster and trade smarter. In February 2025, we secured $42 million in Series B funding. Now we’re scaling up across the business, and it’s an exciting time to join. Our people are the driving force behind everything we do. At Sparta, you’ll be trusted to take ownership, backed by a team who wants you to succeed. You’ll be challenged, supported, and given room to grow. Because building something this ambitious takes everyone at their best. At Sparta, your work has reach. From improving our platform, to powering smarter decisions for our customers, to changing how commodity trading is done around the world. And because we’re growing fast, you won’t just build your career. You’ll accelerate it, with a level of ownership and impact you simply don’t get at bigger, more bureaucratic companies. Sales Development Representative You've done the SDR thing before. You know what a good day looks like, you know what a stalled sequence looks like, and you know the difference between genuinely personalised outreach and a mail merge with a first name in the subject line. We're hiring an SDR in London (3/4 days a week in office) to own outbound across Europe. You'll be working with senior traders at oil trading houses, refiners, shipping companies, and physical commodity firms — sophisticated audiences who expect outreach that reflects a real understanding of their world. You'll need to prospect like an analyst, write like someone who knows the market, and use AI thoughtfully to scale personalisation across more accounts than would otherwise be possible. This is not a training role. We want someone who can land in week one, build a plan, and start booking meetings that move the business forward. What you'll do Own your territory. You'll build the Europe outbound motion from the ground up — segmenting accounts, mapping buying committees, and prioritising based on signal. You decide who to go after and why, and you defend that decision with data. Run multi-channel sequences that actually convert. Email, LinkedIn, phone, video — orchestrated, not stacked. You'll build and run sequences across Outreach and Lemlist, test variants, and refine what's working. We expect you to have a point of view on cadence, copy, and channel mix. Use AI to make personalisation scalable. You'll use AI tools daily — researching accounts, drafting first-touch copy, generating relevance hooks from earnings calls, news, and market signals. The goal is outreach that's genuinely tailored to each prospect, sent across more accounts than manual research alone would allow. Qualify well. You'll be speaking with heads of trading, refinery economics teams, market analysts, and risk leads. You'll understand their workflow well enough to ask thoughtful follow-up questions — not just the first one off a discovery template. Book meetings worth taking. Quality over quantity. You'll be measured on what converts to pipeline, not what hits the calendar. Partner with marketing and sales. You'll feed back what's landing and what isn't, help shape ICP refinement, and work with our AEs to run targeted plays into priority accounts. Learn the market. Crude, products, freight, refining margins — you don't need to trade the book, but you need to ramp fast enough that a Head of Trading takes you seriously on a cold call. What we're looking for 2–4 years of SDR / BDR experience in Europe , ideally in B2B SaaS sold into financial services, trading, or commodities A track record of hitting quota — and the metrics to back it up. Meetings booked, opportunities generated, pipeline sourced, conversion rates. Come prepared to talk numbers. Demonstrable use of AI in your workflow. Tell us which tools you use, what you've automated, and where you've seen lift. We're looking for genuine fluency, not surface-level familiarity. Hands-on with our stack. HubSpot, Outreach, ZoomInfo, and Lemlist. You don't need expert-level command of all four on day one, but you should be fluent in at least two and quick to pick up the rest. Sequence fluency. You've built and iterated on outbound sequences before. You know what your reply rates are. You know why. Sharp written communication. Short, specific, and credible. You write outreach that senior buyers actually read. Phone confidence. Cold calling is part of the job. You need to be comfortable picking up the phone and holding a substantive conversation with a senior person. Self-direction. You'll have support, but no one is going to hand you a list and tell you what to send. You build the plan. Bonus Points Experience selling data, analytics, or SaaS into trading desks, refiners, or shipping. Additional language skills for in-region outreach. You've operated as the first or second SDR in a region or product line. Sparta Commodities is proud to be an equal opportunity employer and promotes diversity within its workforce. We are determined that no-one will ever receive less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, veteran status or any basis covered by appropriate law.