Sales Director

About Triadex

Triadex is a data-driven, AI-enabled marketing company that helps multi-location brands acquire, retain, and grow customers. We combine direct mail, digital marketing, proprietary data, analytics, and attribution to turn marketing spend into measurable local growth. For more than 20 years, we have served national and regional brands across restaurants, retail, automotive, home services, franchising, and other multi-location sectors.

We are a founder-led, full-service agency with a modern delivery model that blends automation with senior human strategy. Our teams plan, execute, and measure campaigns across direct mail, paid search, paid social, programmatic and connected TV, local search, content, and online reputation, all supported by clean data and clear reporting.

The Home Services Division

This role is part of Triadex Home Services Agency Solutions, our dedicated home services line of business. We bring the full Triadex platform to national OEMs, distributors, dealers, franchises, chains, and independent contractors.

We sell and serve top-down, turning OEM co-op dollars, distributor marketing development funds (MDF), and franchise co-op budgets into brand-compliant national-to-local campaigns that drive measurable sell-through. Programs may direct traffic to brand or regional locator websites, dealer websites, or individual locations. Whether the client has one location or several hundred, our goal is consistent, accountable local marketing.

We serve HVAC, plumbing, electrical, roofing, restoration, cleaning, landscaping, carpet cleaning, remodeling, painting, water treatment, pressure washing, and related home services verticals. The division is in a deliberate growth phase, and this role will be central to that expansion.

Why This Role Exists

We are scaling Triadex Home Services Agency Solutions into a significantly larger business and need a sales operations-minded rainmaker to lead from the front. This is a player-coach role: you will spend most of your time hunting and closing new business while developing and managing a small team of Sales Development Representatives (SDRs), each with their own book of business.

You will own your pipeline and the team’s total production. You will build and scale the SDR function, run the operating cadence that keeps activity and forecasts honest, and partner with the Digital Strategy team and CMO to package advertising programs that win at the brand, distributor, dealer, franchise, and contractor levels.

This role requires someone who already understands the home services agency space, channel sales, and how channel marketing teams operate within HVAC OEMs, distributors, and franchise brands.

What You’ll OwnNew Logo Acquisition and Business Development

• Spend most of your time prospecting, nurturing, and closing net-new logos across larger independent contractors, multi-unit franchisees, distributors, franchisors, chains, and OEMs.

• Carry your own book of business and own the full sales cycle from first touch through discovery, recommendation, and close.

• Build relationships with channel marketing, dealer program, co-op, and MDF decision-makers.

• Run a top-down, multi-threaded sales motion across the three-tier HVAC channel—OEM, distributor, and contractor—as well as franchise and chain accounts.

• Adapt deal size, sales cycle, messaging, and personalization to each account tier.

Account-Based Sales and ABM

• Run a modern account-based sales motion against named target account lists, engaging multiple stakeholders rather than relying on a single contact.

• Partner with marketing so account-based advertising and brand presence warm target accounts before and during outreach.

• Convert ABM air cover into meetings, opportunities, and pipeline.

• Coordinate sales timing, messaging, and creative with marketing campaigns.

Channel and Dealer-Network Selling

• Sell into and through OEM and distributor networks by working with Territory Managers, Regional Sales Managers, Dealer Development Managers, and other channel stakeholders.

• Build group, ad club, and custom dealer programs that dealers will adopt and that drive traffic to brand, regional, or dealer websites.

• Structure brand-compliant, co-op and MDF-eligible programs.

• Help develop program books for distributor groups, ad clubs, and dealer networks.

• Translate national-to-local execution into measurable sell-through for brands and dealers.

Team Leadership and Scale

• Develop and manage a small team of SDRs and own team production against revenue goals.

• Recruit, onboard, ramp, coach, and scale the team as the division grows.

• Run daily standups, weekly 1:1s, weekly pipeline reviews, and monthly business reviews.

• Hold the team accountable to activity, quality, and per-prospect outreach standards.

• Coach through a structured loop: observe, diagnose, demonstrate, practice, and reinforce.

Sales Operations, Forecasting, and Pipeline Management

• Own pipeline integrity and forecasting.

• Validate deal stage, next step, and close date, and maintain a three-bucket forecast: Committed, Best Case, and Pipeline.

• Keep committed forecasts within plus or minus 10%.

• Enforce activity discipline across calls, live conversations, meetings, personalized emails, social touches, and verified prospects.

• Track performance through the HubSpot SDR scoreboard.

• Route OEM, distributor, and franchisor headquarters opportunities through the correct large-deal process.

• Enforce contact verification, deliverability, and CRM-entry standards.

• Maintain a single source of truth for activity, deal economics, capacity planning, and goal-setting.

Sales Enablement and Cross-Functional Partnership

• Partner with Digital Strategy and the CMO to design and package advertising programs for prospects across the channel.

• Build client-ready presentations and program books using PowerPoint and AI tools.

• Tailor recommendations to OEM, distributor, franchise, contractor, and dealer audiences.

• Keep playbooks, sequences, one-pagers, discovery tools, and capability decks current.

• Turn field learnings into repeatable sales plays.

• Serve as a home services and channel subject-matter expert alongside the CMO and executive team.

Tools, Data, and AI Fluency

• Use Claude and ChatGPT daily for account research, outreach, presentations, program books, and productivity, with sound judgment about accuracy and quality.

• Build named-account lists in LinkedIn Sales Navigator.

• Enrich and verify contacts using Apollo.

• Run the full prospecting and deal motion in HubSpot and the team’s supporting sales stack.

• Hold the team to the same standards for data quality, execution, and tool adoption.

Required Qualifications

• At least 7 years of progressive B2B sales experience, including quota-carrying new-logo acquisition and closing.

• Sales leadership or player-coach experience.

• Direct experience selling marketing or advertising into the home services economy.

• Agency experience strongly preferred, ideally within a multi-location, full-service agency.

• Experience selling to and through OEMs and distributors, including groups and ad clubs.

• Working knowledge of co-op, MDF, program books, and brand-compliant national-to-local execution.

• Understanding of channel sales and marketing teams within HVAC and other home services verticals.

• Experience working with Territory Managers, Regional Sales Managers, and Dealer Development Managers to activate dealer networks.

• Ability to sell across enterprise OEM, distributor, franchisor, and chain accounts as well as SMB contractors and franchisees.

• Strong knowledge of account-based sales and how ABM supports outbound selling.

• Hands-on proficiency with Apollo, LinkedIn Sales Navigator, and HubSpot.

• Strong sales operations skills, including pipeline hygiene, forecasting, activity management, and team cadence.

• Daily use of LLMs such as Claude and ChatGPT.

• Strong PowerPoint skills and the ability to build client-ready presentations and programs.

• Proven success hiring, onboarding, ramping, and coaching SDRs or sellers.

• Accountability for both personal and team production.

• Excellent written and verbal communication, executive presence, and brand-level relationship skills.

• Willingness to travel periodically for contractor site visits and meetings with Territory Managers.

• Authorization to work in the United States.

Preferred Qualifications

• Existing agency-side relationships with HVAC OEMs such as Carrier, Trane, Lennox, Daikin, Johnson Controls/York, Mitsubishi, Bosch, Rheem, or major distributors.

• Experience building and selling group programs, ad clubs, and co-op or MDF program books.

• Experience selling to franchise and chain headquarters, multi-unit operators, and large independent contractors.

• Familiarity with field service management platforms such as ServiceTitan or FieldEdge.

• Experience building or scaling an outbound SDR team and its enablement function.

• Comfort with lightweight automation and high-volume cold email programs using secondary domains.

Compensation and Benefits

• Base salary of $100,000, with the total package reflecting the seniority and channel expertise required.

• Performance-based incentive compensation weighted 50% to personal performance and 50% to company performance.

• Team override on SDR production.

• Eligibility for an additional performance bonus.

• Full-time W-2 employment.

• Health, dental, and vision insurance.

• 401(k) with company contributions.

• Paid vacation and PTO.

• Primarily remote work with periodic in-market travel.