Sales Director - Club & Mass Channel

About Evergreen Waffles We’re Evergreen, and we make waffles that are craveworthy first and quietly nutritious behind-the-scenes. What started in 2018 with a mom, a mission, and a waffle maker has grown into two waffle lines, placement in over 8,000 stores nationwide, and one of the fastest-scaling brands in the U.S. We’re on a mission to reinvent breakfast—and we’re looking for team members who are passionate, creative, and love to hustle. Key Responsibilities Key responsibilities include, but are not limited to: Grow Evergreen’s Club & Mass channel—driving distribution, velocity, and revenue across key partners like Target, Walmart, Costco, and Sam’s Club. Build and lead joint business plans that unlock win-win growth for both Evergreen and our retail partners. Turn insights into action—using data to spot opportunities, solve problems, and tell a compelling growth story. Drive smart, effective promotion and pricing strategies that fuel trial, repeat, and real household penetration. Lead relationships with buyers and brokers—showing up as a trusted partner and pushing for bigger, better outcomes. Partner cross-functionally to bring new items to life—from innovation to shelf—with strong, clean execution. Stay close to the shelf—ensuring strong in-stock, great merchandising, and support plans to drive consistent in-store performance. Bring a builder mindset—helping shape how we scale the channel and the way we go to market. Qualifications 8-12+ years of CPG sales experience, with deep expertise in Club, Mass, or large-format retail. Proven track record of driving growth with major retailers (Target, Walmart, Costco, Sam’s Club). Strong strategic mindset paired with hands-on execution ability. Experience leading broker networks and influencing cross-functional teams. Deep understanding of high-velocity retail environments, trade strategy, and category management. Strong analytical capabilities and comfort using data to drive decisions. Entrepreneurial mindset—comfortable operating in a fast-paced, high-growth environment. Compensation and Benefits Competitive base salary of $130,000–$160,000 per year depending on experience, knowledge, skills, abilities, market alignment in your area, and internal alignment with our team Bonus potential, aligned with experience, scope, and the opportunity to make a real impact Remote work environment Medical, dental, vision, and base life insurance -- 100% of premiums paid by the company for employees and 50% for dependents 401k with 4% company match Self-managed PTO and paid company holidays Voluntary/supplemental life, critical illness and accident insurance Flexible health and dependent care spending account plans Instacart membership Lots of tasty waffles!