Sales Director, SLED - East

At Everbridge , our mission is to help protect people and communities during their most critical moments. As a global leader in critical communications, public warning, and enterprise safety solutions, we enable governments, emergency services, and organizations worldwide to deliver trusted, life-saving communications at a scale. We’re currently seeking a highly skilled, results-oriented Sales Director, SLED - East who thrives in a dynamic, high-growth SaaS environment. This leader will provide strategic direction, hands-on coaching, and creative solutions while leading our State, Local Government, and Education sales team. We are looking for someone who can guide the entire sales process, from territory planning, targeting, and qualification through procurement, proposal development, negotiation, and close. You will work closely with senior leadership and cross-functional partners to identify opportunities, develop winning account strategies, and grow Everbridge’s presence across the SLED market. This front-line leadership position requires someone who can operate with autonomy, coach teams through complex public-sector sales cycles, and consistently deliver results in a fast-paced environment. What you'll do: Lead the SLED sales team to achieve or exceed monthly, quarterly, and annual revenue targets. Establish and monitor performance metrics related to pipeline generation, opportunity progression, forecasting, and revenue attainment. Recruit, onboard, coach, and motivate high-performing sales professionals. Provide regular performance feedback, professional development, and career coaching. Work directly with the team to develop territory, account, opportunity, and competitive strategies. Support complex SLED sales cycles involving multiple stakeholders, procurement processes, partners, and contracting requirements. Build programs and campaigns that generate pipeline and increase Everbridge’s market share across state, local government, and education accounts. Develop and refine sales processes, tools, and playbooks that improve productivity and performance. Use Salesforce to manage sales activity, pipeline health, opportunity progression, and forecast accuracy. Coordinate with Marketing, Customer Success, Product, Professional Services, Legal, Finance, and other departments on customer, technical, contracting, and deployment requirements. Collaborate with Everbridge sales leadership to ensure alignment and cooperation across sales teams. Build relationships with strategic customers, channel partners, resellers, cooperative purchasing organizations, and relevant industry stakeholders. Communicate performance, risks, market insights, and growth opportunities to senior leadership. Serve as a hands-on front-line leader, helping the team remove barriers, win strategic opportunities, and achieve individual and company goals. What you'll bring: Enterprise software sales experience, preferably within a SaaS organization. Software sales or leadership experience focused on state and local government, K–12 education, or higher education. Demonstrated success leading sales teams and consistently achieving revenue targets. Experience selling complex enterprise solutions that require engagement with multiple buyers, executive stakeholders, procurement teams, and technical decision-makers. Strong understanding of SLED procurement processes, contracting vehicles, budget cycles, RFPs, and cooperative purchasing arrangements. Experience building, coaching, and retaining high-performing sales teams. Established relationships within state government, local government, education, channel partners, or public-sector technology communities. Experience selling software and related professional or consulting services. Ability to manage and execute all stages of the sales process. Proven ability to develop a broad, sustainable pipeline and accurately forecast results. Strong leadership, analytical, problem-solving, negotiation, and decision-making skills. Excellent written, verbal, presentation, and executive communication skills. A self-motivated, collaborative, and accountable leadership style. Willingness to travel as required to support customers, partners, industry events, and the sales team. The reasonably estimated salary for this role at Everbridge ranges from $133,000 - $154,000 and may also include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Everbridge offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, disability income benefits, life and AD&D insurance, a 401(k) plan and match, paid time off, and fitness reimbursements. Fair Chance Statement US & Canada We are committed to providing equal employment opportunities in compliance with all applicable Federal, Provincial/State and Local laws, including the California Fair Chance Act and any local County Fair Chance Ordinance (or local equivalent). Pursuant to these and other relevant regulations, we consider qualified applicants with criminal histories in a manner consistent with the law. For roles subject to background checks, the following material job duties may be affected by an applicant’s criminal history: - Access to sensitive or confidential information, such as financial records, proprietary data, or client information. - Management of cash, company funds, or other valuable assets. - Work in environments requiring heightened security measures. - Compliance with contractual or regulatory requirements specific to the position. We evaluate each applicant's criminal history individually, considering its nature, timing, and relevance to the specific job duties, while maintaining our commitment to fair hiring practices and promoting workplace equity. About Everbridge Everbridge empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover from critical events. In an unpredictable world, resilient organizations protect their people and operations, adapt under pressure, and return to productivity faster. Our Critical Event Management (CEM) technology combines intelligent automation with comprehensive risk intelligence to help organizations strengthen resilience, keep people safe, and maintain operations. Learn more at everbridge.com , explore the Everbridge blog, and connect with us on social media. Equal Employment Opportunity Everbridge is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, creed, religion, national origin, ancestry, age, sex, pregnancy, sexual orientation, gender identity or expression, disability, protected veteran status, genetic information, marital status, or any other characteristic protected by applicable federal, state, or local law. Employment Practices Everbridge does not require or administer lie detector (polygraph) tests as a condition of employment or continued employment. In Massachusetts, it is unlawful to require or administer a lie detector test as a condition of employment or continued employment. Employers who violate this law may be subject to criminal penalties and civil liability.