Sales Manager

Key Performance Indicators (KPIs) · 100% or greater achievement of annual revenue targets. · Number of qualified new customer meetings per month, min of 8 per month. A new customer is defined as new to AYVA and not having transacted with the company previously. · New customer acquisition (new logos) per qtr. min of [x] · Maintain pipeline coverage at 5x revenue targets. · Maintain a proposal to win ratio of [x]% Position Responsibilities · Develop and own a comprehensive new business acquisition plan using the company territory & key account planning templates. · Develop and maintain a thorough understanding of the AYVA Packaging products and service offerings. · Identify new market segments and verticals with strategic growth potential using research and data. · Understand the competitive market landscape monitoring key competitor actions ensuring AYVA’s can compete and win new clients. · Accurately forecast pipeline stages, value of forecasts monthly and maintain sales reporting & insights in the CRM. · Conduct outreach campaigns using multi-channel techniques (phone, email, LinkedIn, in-person meetings, tradeshows). · Conduct face-to-face and virtual sales meetings with prospects, tailoring value propositions to qualify leads and guide them through the sales funnel with a consultative selling approach. · Develop and deliver compelling proposals, presentations, and quotes that highlight AYVA Packaging’s capabilities. · Negotiate contract terms in line with pricing and margin guidelines. · Liaise with operations to confirm production feasibility for complex customer requirements. · Ensure seamless handover of new customers to the Account Management and CX teams. Key Competencies, Skills & Capabilities · Strong FMCG/ B2B sales acumen with ability to develop tailored value propositions. · Commercial negotiation and contract management. · Strategic thinking and market insight generation. · Self-motivation and goal orientation with an ability to work in cross functional teams to deliver exceptional customer outcomes. · High-level written and verbal communication skills. · Proficiency with CRM systems (e.g., Salesforce, HubSpot, Zoho). · Strong presentation skills and ability to engage at all levels. · Systems knowledge: CRM (e.g. Salesforce preferred), ERP (SAP preferred) MS Excel, Word, Outlook Qualification & Experience · Bachelor’s degree in business, marketing, or related field. · 7+ years in FMCG/B2B sales, preferably manufacturing or packaging. · Proven track record of securing large contracts and exceeding sales targets · Experience in contract negotiation and pricing strategy · Demonstrated experience in developing and executing national new business sales strategies.