Sales Manager

Direct reporting to: Event Director, MMI Asia Pte Ltd

Based in: We don’t really care where you connect to wifi. We care about your results. Singapore/Thailand/Vietnam/Philippines/Malaysia, with regular travel across Southeast Asia

Package:Competitive base + attractive, performance-based commission

A full pipeline, a nerdy passion to close deals, and a commission cheque your accountant double-checks. If that sounds like a good week, keep reading: World-leading brands, a booming region, and a number to beat. We supply the first two. You bring the third.

MMI Asia is hiring a Sales Manager to sell the most valuable real estate in Southeast Asia: space on our exhibition floor – plus the sponsorships and digital packages that go with them – at trade fairs the whole industry wants to be part of. You bring the hunger and the closing instinct. We’ll hand you world-leading, market-defining brands to sell and a region growing faster than almost anywhere on earth.

What You’ll Be Selling

Here’s the thing about exhibition space: for 360-odd days a year it’s an empty hall. For three days, it’s where an entire industry does its deals. Your job is to make sure the right companies are in that room – on the best stands, with the biggest sponsorships, across our shows and digital platforms. Get it right and you’re not just hitting a number; you’re building the market.

What You’ll Actually Do

• Own a number, and beat it. Carry a revenue target across stand space, sponsorship and digital – and treat ‘target’ as a floor, not a ceiling.
• Hunt. Find and win exhibitors who’ve never worked with us and grow the ones who have. New logos are how you’ll really stand out.
• Run the full cycle yourself. Prospect, pitch, negotiate, close, rebook. From first cold call to signed contract, it’s yours.
• Get to the decision-makers. Build real relationships with the people who sign – not just the people who answer the phone.
• Know your market cold. Who’s growing, who’s launching, who your competitors are circling – you’re three steps ahead.

What’s In It For You

• Earn what you’re worth. Competitive base plus attractive, performance-based commission. The better you sell, the better you do.
• Products you’re proud of. Globally proven, market-leading trade fairs backed by Messe München. No apologising for what you’re selling.
• A growth region and a growth company. ASEAN is booming, and MMI Asia is expanding through new launches, geo-clones, partnerships and acquisitions. More shows, more deals, more upside.
• See the region. Regular travel to events and clients across Singapore, Thailand, Vietnam, Malaysia, Indonesia and beyond. And of course: HQ in Munich, Germany.

You’ll Thrive Here If You’re…

• Hungry – for the win and the earnings, in roughly equal measure.
• Nerdy, creative, passionate, and about building a pipeline. I’d start with referrals, but that’s just me…
• Genuinely persuasive – able to hold your own with a CEO and a procurement team in the same afternoon.
• Resilient – to you, a ‘no’ is just a ‘not yet’ that needs more information.

This Probably Isn’t For You If…

• ‘Pipeline’ sounds to you like a plumbing problem.
• You go quiet the moment a prospect says “just email me the details.”
• Targets give you hives. (We have them. We hit them. We celebrate them.)

What You’ll Bring (the formal bit)

• Either 3+ years in conference, exhibition, sponsorship, or B2B sales or an ambitious person that wants to learn, accelerate, close deals, and get rich.
• A track record of hitting and beating targets (and a good story about your favourite close).
• Commercial flair and initiative, with the ability to juggle several shows at once under deadline.
• Confident written and spoken English; other ASEAN languages are a real plus.

About MMI Asia

MMI Asia is the Singapore-based subsidiary of Messe München – one of the world’s largest and most respected exhibition organisers. Yes, we are home to the F.C. Bayern Munich, Oktoberfest (we call it Wiesn), pretzels, and Adele’s spectacular summer concerts. We’re now in an ambitious growth phase in the region, through new launches, geo-clones, partnerships, joint ventures, and acquisitions. We hire ambitious, people-first professionals and give them the brands, the backing, and the room to do the best work of their careers.