Sales Representative

Job Summary

We are seeking a motivated and technically minded Sales Representative to join our team in the custom construction equipment sector. This role focuses on developing customer relationships, identifying project opportunities, and supporting the design and delivery of specialized construction equipment solutions. The ideal candidate will combine strong Deep Foundations industry knowledge with excellent communication and relationship-building skills.

Your Responsibilities Will Include

Customer Engagement & Technical Consultation

• Meet with customers to understand technical and operational requirements for equipment proposals.
• Collaborate with the Berminghammer engineering and technical teams to develop customized equipment solutions that meet client needs.
  
  

Market Development & Supplier Liaison

• Identify and build relationships with potential customers, regional service agents, and suppliers.
• Assist in developing and maintaining partnerships with local suppliers to act as regional agents for service and support.
  
  

Business Development & Industry Participation

• Research and track upcoming construction projects and potential customers within the assigned region.
• Attend and participate in regional industry conferences, trade shows, and association meetings to promote Berminghammer products and capabilities.
  
  

Proposal & Project Support

• Work closely with Berminghammer’s technical support staff to prepare detailed proposals, presentations, and quotations.
• Provide customers with product expertise, technical data, and follow-up support throughout the sales cycle.
  
  

Relationship Management

• Build and maintain long-term customer relationships through regular communication, site visits, and exceptional service.
• Support clients through all stages of equipment delivery, from concept to commissioning.
  
  

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of the organization.

• Only candidates being considered for this position will be contacted. SB Canada is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Our team will directly work with you to ensure you are fully able to participate in the process.
• This posting is for an active vacancy we are currently hiring for.
• Please note: We may use Artificial Intelligence (AI) technology to assist with application screening and assessments. This technology is used as a support tool, and all hiring decisions are made by our hiring team.
  
  

Qualifications – What Will Make You Successful

Education / Experience

• 10–15 years of experience in the construction industry, preferably with a focus on foundation construction techniques and equipment.
• Strong understanding of heavy or custom construction equipment applications.
• Engineering or Construction Project Management background is an asset.
  
  

Soft Skills & Work Style

• Excellent communication, interpersonal, and organizational skills.
• Proven ability to manage multiple projects and client relationships simultaneously.
• Self-motivated, adaptable, and comfortable working independently with remote support.
  
  

Travel & Work Environment

• Ability to travel 30–50% of the time for customer visits, site inspections, and industry events.
• Work from home or an associated remote office, if available.
• Participate in weekly check-ins to review progress on active prospects and opportunities.
  
  

Training & Onboarding

• 2–4 weeks of initial training in Hamilton, Ontario Canada (duration dependent on prior experience).
• Includes Berminghammer equipment overview, factory tours, process reviews, and field experience on construction and rig-up sites.
• Shadow existing sales personnel during onboarding to gain practical sales and product experience.
  
  

Why Join Us

Berminghammer Foundation Equipment, established in 1897 by William Bermingham, has been a leading player in the development of Canada's infrastructure for over a century. Soletanche Bachy later acquired the company, which three generations of the Bermingham family had run. Berminghammer has a long history of innovation and was instrumental in introducing the first diesel impact hammer to North America in the early 1950s and expanding its line of foundation specialty equipment in the late 1960s. Today, Berminghammer is synonymous with cutting-edge technology worldwide, and we specialize in designing and constructing custom equipment for the deep foundation construction market. We work with top contractors on exciting projects worldwide, offering a comprehensive product line that includes crane-mounted lead systems, reverse circulation rock-drilling systems, and diesel pile-driving hammers.