Salesforce CRM Specialist

About Us At Check Point, what you do matters. Every day, we protect over 100,000 organizations worldwide from increasingly sophisticated cyber and AI-driven threats, securing their AI transformation. Our prevention-first approach safeguards hybrid networks, cloud environments, digital workspaces, and AI systems, stopping attacks before they happen. This is where innovation meets real-world impact. You’ll help customers across industries operate with confidence in a rapidly changing digital world, working alongside smart, curious people who take ownership, challenge assumptions, and solve complex problems. We’re proud to be recognized by TIME, Newsweek, and Forbes for excellence and workplace culture. What really sets Check Point apart is the opportunity to grow, contribute, and help companies navigate their AI transformation securely. If you’re excited to work at the forefront of AI-driven security on a global scale, this is the place to do it. We are looking for a Salesforce CRM Specialist to join our GTM Salesforce team. Someone with strong hands-on experience in Salesforce implementation, configuration, and ongoing CRM operations, who is passionate about improving GTM business processes, supporting scalable solutions, and driving adoption across sales, marketing, customer success, and partner teams. In this position, you will Lead and manage project execution, including planning, prioritization, stakeholder alignment, and on-time delivery. You will work closely with business stakeholders and technical teams to translate business needs into Salesforce solutions, support integrations with GTM third-party applications such as Gong, Salesloft, ZoomInfo, Marketo, 6sense, LeanData, Workato, CS platforms, PRM platforms, and other tools, and ensure high-quality delivery using Jira, Copado, and AI-based productivity tools. Major Responsibilities Implement, configure, and maintain Salesforce CRM solutions that support GTM processes, sales operations, marketing operations, customer success, partner management, and customer lifecycle processes . Analyze business requirements, design scalable CRM solutions, and collaborate with stakeholders to improve processes, automation, reporting, and user experience. Support and optimize integrations with GTM applications such as Gong, Salesloft, ZoomInfo, Marketo, 6sense, LeanData, Workato, CS platforms, PRM platforms, and other business systems. Manage delivery activities using Jira and Copado, including documenting requirements, supporting releases, tracking work items, and ensuring quality deployment practices. Use AI tools to improve productivity, accelerate analysis, support documentation, and identify opportunities for CRM process optimization. Desired Background Salesforce CRM Specialist with at least 5+ years of hands-on experience in Salesforce implementation, configuration, and business process support. Strong understanding of Salesforce Sales Cloud and CRM best practices, including objects, fields, flows, validation rules, page layouts, permissions, reports, and dashboards. Proven project management capabilities – ability to manage multiple streams, prioritize effectively, and deliver in a fast-paced environment Experience working with GTM applications and integrations such as Gong, Salesloft, ZoomInfo, Marketo, 6sense, LeanData, Workato, Labra, CS platforms, PRM solutions, and similar business platforms. Experience working with Jira for requirement tracking, backlog management, and delivery coordination, and with Copado or similar tools for Salesforce release management. B.A. degree in Industrial Engineering, Information Systems, or equivalent A proactive problem solver with strong communication skills, ability to work independently with global teams, and fluency in English. It would be great if you also have: Salesforce certifications such as Salesforce Administrator, Platform App Builder, or Sales Cloud Consultant. Experience supporting global sales, Marketing, customer success, partner, or revenue operations teams. Experience building AI agents with Microsoft Copilot Studio or similar AI automation platforms. Curiosity and willingness to learn new technologies, adopt AI tools, and continuously improve CRM processes.