Salesforce Marketing Cloud Email Specialist

At Wedgewood Pharmacy, we are dedicated to improving the lives of animals through customized medication and compassionate care. Every role in our organization contributes to helping pets live healthier, happier lives. We are a team driven by purpose, quality, and a shared commitment to animal health. We are seeking a hands-on Salesforce Marketing Cloud Email Specialist to design, build, test, and optimize scalable, data-driven email campaigns, templates, and automated customer journeys. This role operates at the intersection of marketing strategy, customer data, and technical execution — translating business requirements into high-performing lifecycle communications within SFMC. You will partner closely with Marketing, Data Automation, and Business Intelligence teams to ensure campaigns are accurate, scalable, and performance-driven. This is a builder role with strong ownership over execution and campaign delivery. The Basics Location: Preference is to be by one of our offices in Swedesboro, NJ, Portland, ME or a remote option. Job Type: Full Time, permanent Schedule: Monday–Friday, 8 AM–5 PM Compensation: The target base pay range for this position is $90K-$105K base plus an annual bonus commensurate with the individual's experience and qualifications. Benefits: Eligible How You’ll Make an Impact Email & Template Development Build responsive, cross-client email templates and campaigns using HTML and CSS QA and test campaigns to ensure rendering accuracy across devices and inbox providers Maintain reusable, modular components and scalable template systems Data, Segmentation & Personalization Develop dynamic and personalized content using AMPscript and conditional logic Build and manage Data Extensions Support data validation, segmentation accuracy, and list hygiene processes Journey & Automation Implementation Execute lifecycle campaigns in Journey Builder (welcome, abandonment, retention, win-back) Configure and deploy triggered and scheduled sends Troubleshoot campaign logic, data issues, and journey performance Performance & Optimization Collaborate to design and deploy A/B tests and optimization strategies Monitor key campaign metrics (open rate, CTR, revenue per send, etc.) Support deliverability best practices and issue resolution Cross-Functional Collaboration Translate marketing requirements into efficient, scalable technical builds Partner with Marketing, Data Automation, and Business Intelligence to support roadmap priorities Document processes and contribute to continuous improvement initiatives What We’re Looking For Bachelor’s degree or equivalent relevant work experience 3–5 years of email development experience 2+ years hands-on Salesforce Marketing Cloud experience and SFMC Certification(s) preferred Strong proficiency in AMPscript, HTML, and CSS Experience with Email Studio, Journey Builder, and Data Extensions Familiarity with APIs or triggered send configurations Working knowledge of email deliverability best practices Experience supporting B2B, B2C, or subscription lifecycle programs Experience in Animal Health or Pharmacy Benefit Management is a plus What You’ll Love About Wedgewood Competitive compensation and benefits Opportunities for growth and career development A supportive, team-first culture where your work matters The ability to make a real impact on animal health every day Medical, dental, vision and voluntary benefit coverages Company Paid Life Insurance and disability coverage 401(k) retirement plan with generous company contribution Paid time off that increases every year Tuition reimbursement opportunities Strong internal promotion and career development programs #lp Why We Do What We Do At Wedgewood Pharmacy, your work has purpose. Every prescription you help prepare, support, or deliver contributes to improving the health and well-being of animals. We are passionate about what we do and proud to build a workplace where people feel supported, included, and valued. Our Commitment to Inclusion Wedgewood Pharmacy is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where everyone can thrive.