Senior Analyst - Affiliates

We're Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family. This family consists of more than 30 well-known brands and over 29,000 people. Despite our size, we all play for the same team. When we win, we win together. Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people's lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment. We're looking for a Senior Analyst to help build and evolve the Performance Marketing Analytics reporting and analytics domain, specialising in Affiliate Marketing. You'll play a key role in creating and maintaining the reporting suite and the key analytics that powers marketing, attribution and Affiliate performance across Entain's global brands. Working closely with Data Engineers and business and marketing stakeholders, you'll develop trusted data sets, integrate data from multiple marketing and business systems, and ensure you deliver a reliable and quality marketing analytics portfolio. Your analytical work will directly support data-driven decision making and investment optimisation across our performance marketing and affiliate activities. As the team evolves, this role will increasingly drive our AI strategy — helping us build next-generation marketing intelligence capabilities on top of the Snowflake AI, in Paradime and PowerBI and Sigma reporting tools. Key Responsibilities Affiliate Analytics Analyse affiliate performance across multiple global brands, markets, and products to identify trends, risks, and growth opportunities Deliver day-to-day analytical support, providing actionable insights to optimise affiliate performance and support commercial decision-making. Monitor and evaluate key performance indicators including revenue, CPA, ROI and player value Produce ad hoc analyses and deep dives to identify opportunities, investigate performance changes, and support strategic initiatives Dashboarding and Reporting Own, maintain, and continuously improve affiliate dashboards and reporting suites across PowerBI and Sigma, ensuring accurate, timely, and reliable performance reporting Develop automated reporting solutions that improve efficiency, scalability, and consistency across global affiliate reporting Produce regular performance reports and executive summaries for stakeholders, highlighting key trends, insights, and recommendations. Ensure reporting frameworks remain fit for purpose by reviewing metrics, introducing new visualisations, and driving best practice. Data Manipulation and Coding Extract, manipulate, and analyse large datasets using SQL and other analytical tools to generate business insights Develop and maintain robust data models to support affiliate reporting and performance analysis Validate data quality by identifying and resolving discrepancies across multiple data sources. Utilise BI and analytical tools (e.g. Power BI, Sigma) to automate reporting and enhance analytical capabilities Stakeholder Management Partner with Affiliate, Marketing, Commercial, Finance, and Data teams to understand business requirements and deliver analytical solutions. Translate complex analytical findings into clear, actionable insights for both technical and non-technical stakeholders Build strong relationships with key stakeholders, acting as the primary point of contact for affiliate reporting and performance analysis. Support business planning, forecasting, and performance reviews by providing timely analysis and data-driven recommendations. Essential: At least 3 years of experience in analytics, business intelligence, or closely related roles. Expert-level Snowflake proficiency and SQL skills with a strong command of advanced analytical patterns Expert visualisation skills and report and dashboard building, preferably in Power BI and Sigma Hands-on experience with dbt for developing, testing, and maintaining analytics-ready data models. Stakeholder management and working across multiple performance streams in the business, up to director level Ability to work effectively in a fast-paced, high-autonomy environment with shifting priorities Bachelor's degree in a relevant field (Mathematics, Statistics, Computer Science, Information Systems, Engineering, or equivalent). Desired Hands-on experience with AI-assisted data development tools — particularly Snowflake Cortex and Claude Code At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Working for us in London, a competitive salary is just the beginning. Generous group bonus scheme Hybrid working - 3 days in office Private medical insurance Pension scheme – matched to 6% Ability to buy and sell holiday Free subscription to wellbeing app Unmind Additional "It's Your Game" day off to use at either Christmas or New Year Entain & Enhance days – 2 paid days off to focus on your professional or personal development Share save scheme And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. Equal Opportunities. If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you. We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves. We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law. We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally. #LI-Hybrid