Senior Analyst, ARPU & Expansion Products

About Us At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Award-winning and people-first, SimplePractice is shaping the future of health tech. In 2026, we were recognized by BuiltIn as a Best Remote Company to Work For, Software Guru's Best Places to Code, Becker Healthcare Telehealth Companies to Know, and we won a MedTech Breakthrough Award for Best Practice Management Solution Provider. The Role [Insert Role Description] Responsibilities ARPU & Expansion Modeling: Own and evolve the analytics framework for tracking ARPU, product attach rates, and transactional volume across our core expansion suite (Insurance, Payments, AI Notetaker, CareAid, Erx). Cross-Sell & Upsell Optimization: Partner with Growth and Product teams to analyze multi-product adoption funnels, identifying friction points and white-space opportunities to trigger timely cross-sell interventions. Operationalize Predictive Models: Partner with Data Science to implement and test monetization-focused outputs—such as propensity-to-buy models, Churn risk indicators for high-value users, and Next Best Action (NBA) upgrade frameworks. Monetization Experimentation: Lead the design, execution, and statistical analysis of A/B tests covering pricing adjustments, packaging bundles, and in-app premium feature trials (e.g., AI Notetaker rollouts) to optimize conversion and expansion MRR. AI-First Workflow: Actively use and experiment with AI tools (e.g., Claude Code, Cursor, n8n ) to automate insights, build agentic workflows, and maintain a "developer-lite" approach to data tasks. Data Stewardship: Act as the primary gatekeeper for expansion data quality, ensuring complex transactional data streams (e.g., fintech/payment processing and insurance claims data) and product event logs map accurately to our data warehouse. Desired Skills & Experience Experience: 8+ years of experience in data analysis, with a heavy emphasis on monetization analytics, pricing/packaging strategy, financial technology (Fintech) metrics, or product-led growth (PLG) in a B2B SaaS environment. Modern Technical Stack: Expert-level SQL and Python skills, with extensive hands-on experience building modular transformations using Snowflake and DBT . Product & Transactional Data Savvy: Deep experience using Mixpanel to study behavioral user cohorts and conversion funnels, combined with a strong understanding of usage-based or transactional business models. Developer-Lite Mindset: Comfortable using Git/GitHub and modern AI-coding environments (e.g., Cursor ) to write production-adjacent Python code and automate complex analytical data pipelines. AI Proficiency: You are an early adopter of AI tools with experience leveraging LLMs and automation platforms to dramatically accelerate your analytical throughput. Experimental & Financial Rigor: Strong background in experimental design, causal inference models, and evaluating the long-term impact of changes on LTV, gross margin, and retention. Bonus Points Background working with digital payments, insurance claims processing systems, or AI feature consumption metrics. Experience building or maintaining "Expansion Propensity Scores" to predict when a customer is ready for premium feature upgrades. Benefits We offer a competitive benefits program including: Medical, dental, vision, life & disability insurance 401(k) plan with company match Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays Mental health resources Paid parental leave & Backup Care Tuition reimbursement Employee Resource Groups (ERGs) California Job Applicant Privacy Notice Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice . For more information about our privacy practices, please contact us at [email protected] . Notice to Candidates SimplePractice has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team. We do not have any affiliation or connection to these situations and only post open roles on our official Careers page ( simplepractice.com/careers ) and reputable job boards like our official LinkedIn or Indeed pages. All official SimplePractice recruitment emails will be sent from the domains @simplepractice.com, [email protected] or no‑[email protected] email addresses. Examples of fraudulent domains include careers-simplepractice.com, simplepractices.com, and simplepractice.careers. Please note that SimplePractice will never ask candidates or new hires for money or payment of any kind at any stage of the recruitment or onboarding process. Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay. The amount below represents the expected annual base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors. Base Compensation Range $100,000 — $125,000 USD