Senior Analyst, Direct Mail Acquisition

Description When it comes to creating educational travel adventures that enrich the lives and fulfill the dreams of more than 100,000 people every year, there's no organization better than Road Scholar. What's our secret? Dedicated and talented staff who believe in our mission. At Road Scholar, we are committed to fostering a culture of inclusivity and belonging. We believe that by valuing a wide range of perspectives and experiences, we create a stronger, more innovative organization that reflects the communities we serve. In addition, we are dedicated to bringing an environmentally sustainable organization. From the way we design our programs to how we operate as a team, we are striving to reduce our environmental impact and create a positive legacy for future generations. The Senior Analyst, Direct Mail Acquisition position is responsible for driving new-to-file and participant growth through the strategy, execution, and optimization of direct mail acquisition programs. This role owns the end-to-end direct mail acquisition lifecycle—including audience strategy, segmentation, vendor execution, and performance measurement—to maximize response, efficiency, and return on investment. This position partners closely with internal stakeholders and external vendors to scale mailing programs, improve targeting precision, and continuously test and optimize acquisition performance. Road Scholar offers a remote work environment. The compensation range for this exempt level salaried position is $68,000 - $80,000 based on experience. In this role, you will... Own the end-to-end direct mail acquisition strategy, including circulation planning, audience development, send cadence, and volume forecasting Lead list segmentation strategy, leveraging behavioral, demographic, and modeled data to grow new-to-file and participants Manage relationships with print, production, list, and merge vendors to ensure efficient execution of direct mail acquisition campaigns Manage the prospecting database to ensure data quality and alignment with evolving acquisition strategies Lead ongoing enhancements to direct mail campaign attribution methodologies to improve performance measurement and investment decisions Build and maintain reporting to measure campaign performance, effectiveness, and target audience reach and conversion trends; track and analyze key acquisition KPIs including Develop reporting and insights to optimize mailing cadence and contact frequency Partner with creative teams and vendors to develop messaging, offers, formats, and personalization strategies Ensure creative execution supports audience targeting and enables accurate tracking and performance measurement Design and execute structured A/B and multivariate testing plans to improve response rates and cost per acquisition; continuously optimize acquisition performance through iterative testing Own acquisition budget and spend optimization across direct mail programs Partner with forecasting team to ensure direct mail acquisition forecasts (new-to-file and enrollments) are accurate, assumption-driven, and aligned with current campaign performance Monitor and report performance against budget, ensuring efficient use of marketing investment Present insights and recommendations to senior leadership to inform investment and targeting decisions We're seeking... Bachelor’s degree in quantitative field (e.g. marketing, business, economics, mathematics) 4+ years of direct response marketing experience, with a strong emphasis on direct mail acquisition or catalog marketing Proven experience managing end-to-end campaign execution, including targeting, production, and performance optimization Proven track record of successfully working in a remote environment with strong self-management and communication skills Strong understanding of direct mail economics, including CPA, response modeling, and ROI measurement Experience with audience segmentation, list strategy, and data-driven targeting Advanced Excel skills; familiarity with marketing intelligence or reporting tools (e.g. Strategy [formerly MicroStrategy], Tableau, or similar) Experience managing marketing budgets and optimizing spend for performance and efficiency Strong cross-functional collaborator, comfortable working with creative, finance, and external vendors Ability to clearly communicate performance insights and recommendations to senior stakeholders Self-starter with ownership mindset and ability to manage multiple concurrent campaigns Detail-oriented with strong execution discipline in fast-paced, deadline-driven environments Strong test-and-learn orientation with a focus on continuous optimization and performance improvement For serious consideration, please submit a cover letter along with your resume telling us why you're interested in the position. Why join the Road Scholar Team... We offer a competitive compensation and benefits package! Medical, Dental and Vision Insurance (with a substantial employee subsidy!) 403(b) Retirement Plan with a company match of 5% after 1 year of employment! Up to 20 days of PTO annually, accrued every payroll cycle Enjoy a paid week off, in addition to your PTO, at the end of December to enjoy the holiday season! A generous employee discounts on our programs As a Road Scholar employee, you can opt-in to receive an IATA membership We take professional development seriously which is why we provide LinkedIn Learning access to all employees amongst other professional development opportunities That’s right, we’re fully remote! To learn more about our benefits offerings, check us out at https://www.roadscholar.org/careers/ Equal Opportunity Employer Road Scholar supports diversity in our staff, participants, and programs. An Equal Opportunity Employer Road Scholar values and supports individual differences and strives to create an environment that contributes to the success of both the individual and the organization. As an Equal Opportunity Employer, we consider applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, pregnancy, illness, marital or veteran status or disability or any other status protected by applicable law. Cybersecurity At Road Scholar, we are committed to cybersecurity and to providing a safe experience for job seekers. All official communication regarding employment opportunities will come exclusively via email from the official Road Scholar domain or from our applicant tracking system URL recruiting.ultipro.com. We never conduct interviews through texting applications or instant messaging platforms. If you receive an employment offer or other correspondence from an individual at Road Scholar you have not met, or from a non-Road Scholar email domain, it may be a phishing attempt.