Senior Brand & Content Manager - Workspace Brand

Senior Brand & Content Manager - Workspace Brand Build a cult brand in an industry drowning in average content. Our client is one of the UK's best-loved flexible workspace brands. Founded over a decade ago, they run buildings across London and beyond for teams of 1 to 100, with thousands of members from some of the country's most exciting companies. Here's their honest assessment: almost everyone in the flex industry, themselves included, has been producing pretty mid content. Your job is to fix that. The raw material is exceptional: characterful buildings, a genuinely distinctive brand, and a member community full of stories worth telling. What's missing is someone to turn it into the top 1% of content that actually cuts through. As the Senior Brand & Content Manager you'll own brand awareness and engagement across every public channel, social first, with content that drives equity, engagement and leads. You'll have a budget, a pool of freelance designers, copywriters and content creators, and 1-2 junior contractors reporting to you. This isn't a pure strategy seat. You'll set the direction and get it made, by your freelancers, your reports, or yourself. What you'll actually do Own the brand awareness and engagement strategy across all public channels, social media and email included Create and commission 'top 1%' social-first content that drives awareness, equity and leads Own sales enablement and product marketing: website photography, case studies, and post-tour pitch decks that close deals Run the CMS so every building has the right floorplans, photos and site-specific assets Manage 1-2 junior contractors plus a pool of freelance designers, copywriters and creators Prioritise and deliver ad-hoc content requests from the exec team Lead content for new site launches, on time and on brand across every digital and physical touchpoint Be keeper of the brand bible: own the guidelines and the systems that keep the brand consistent everywhere What we're looking for You've created exceptional content for B2B brands. B2C experience is a bonus. A creative and editor at heart. You know what good looks like across product photography, copy and short-form video, and how to get it made beautifully and efficiently Proven content strategy skills across both brand and product You've built engaged audiences and managed a differentiated brand before You can produce product marketing assets that answer buyer questions across the funnel Strong project management. You keep production moving at pace Confident recruiting, briefing and managing freelancers, and you have experience managing a small team What you'll get £60,000 - £70,000 depending on experience ️4 days in London office, 1 day working from home 31 days off including bank holidays, plus an extra day for every year of service Your birthday off, and extra time over Christmas Private health and dental cover Gym discounts, mental health support and a Bike2Work scheme Professional development budget, learning resources and clear progression pathways 2 workdays a year for charitable activities Team outings and epic annual trips abroad B Corp employer, committed to positive impact on people and planet Department Generalist Marketing Locations London Working Location Hybrid About Up Collective Founded by people just like you, we are a friendly space for ambitious marketers who want to achieve big things and help others do the same. Meet like-minded marketing mates in our vibrant community, find your dream job and become more confident in your role with our Start-Up Marketing Accelerator. Intrigued? Click the link to find out more