Senior Brand Manager

The Senior Brand Manager is responsible for developing, pressure-testing, and recommending product strategy for assigned products within Iantrek’s portfolio. This role serves as a key driver of insight, shaping how individual technologies are positioned, understood, and adopted, while providing input into how those products fit within the broader portfolio strategy. As Iantrek continues to scale, this role will enable the organization to remain focused on portfolio-level strategy and commercialization, while bringing dedicated ownership to product-level strategy development, market understanding, and cross-functional execution. The ideal candidate is a proactive, high-ownership operator who thrives in a fast-paced environment and consistently translates complexity into clear, actionable direction. Key Responsibilities Develop, pressure-test, and recommend product strategy grounded in market, clinical, and competitive insights Identify unmet needs and translate them into clear opportunities with defined actions and recommendations Provide insights and recommendations on how assigned products fit within and impact the broader portfolio strategy Engage directly with surgeons to understand decision drivers, procedural workflows, and adoption barriers Synthesize clinical data, real-world evidence, and field feedback into actionable insights that inform strategy Own competitive intelligence and clearly articulate implications for product positioning and broader portfolio context Partner with Sales, Clinical, R&D, Legal, and Quality to shape product positioning, messaging, and strategy Ensure alignment between product strategy and field execution across Sales and Clinical teams Own the development of commercial tools, training materials, and surgeon education initiatives Drive cross-functional alignment across Marketing, Sales, R&D, Clinical, and Executive Leadership Lead key initiatives from concept through execution with a high degree of ownership and accountability Translate strategy into action with urgency and precision, maintaining a high bar for quality Operate effectively in ambiguous situations, bringing forward structured recommendations that accelerate decision-making Develop and refine frameworks, analyses, and deliverables that support scalable product strategy and execution Capture and synthesize insights from the field to continuously improve product strategy and market approach Ensure all activities align with company strategy, brand positioning, and applicable regulatory considerations Travel Requirement - 50% Experience Bachelor’s degree required (business, marketing, engineering, life sciences, or related field preferred) 6+ years’ experience in brand management, preferably in medical devices or healthcare Experience in ophthalmology or surgical medical devices (glaucoma experience a plus) Proficient with all steps of the marketing planning process, from initial market analysis and brand strategy ideation through positioning, budgeting, and tactical execution Familiarity with glaucoma treatment paradigms and surgical workflows, including MIGS and canal-based procedures, is preferred Demonstrated ability to translate complex inputs into clear, strategic recommendations Proven ability to operate with ownership and influence cross-functional stakeholders Demonstrates strong agility in mastering complex clinical environments with speed and effectiveness Strong analytical thinking and problem-solving skills with a bias toward action Excellent communication skills with the ability to engage both internal stakeholders and external clinicians Experience supporting product launches, commercialization efforts, or new category creation preferred Experience working with high caliber surgical sales teams and management.