Senior Campaign Manager US Freelance

About Kyra Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. This overview is being shared solely to provide context on the scope, complexity, and expectations of the role. All information contained in this document is strictly private and confidential and should not be shared, copied, or distributed outside of this discussion. US Beauty Campaign Manager — Scope of Work Overview 1. Role Overview The US Campaign Manager will own day-to-day campaign execution, spanning creator casting through to contracting, content review, and go-live. The incoming manager will step into an active product launch, with the first wave of creator content scheduled to go live on Monday, 6 July , followed by a phased rollout over the subsequent two weeks. This is a highly delivery-focused role requiring strong organisation, excellent stakeholder management, and the ability to manage multiple moving parts under tight deadlines. 2. Active Campaign Overview The priority campaign is a major product launch for a leading US beauty brand. This is a tiered creator program involving: Macro creators Performance-driven macro / mid-tier creators Mid-tier creators Micro creators Lifestyle creators The phased go-live plan is as follows: ~18 creators live during launch week 10 creators on Day 1 ( Monday, 6 July ) Remaining creators staggered across the week 10 creators live during the week of 13 July 10+ creators live during the week of 20 July 3. Campaign Deliverables Creator Content Deliverables 38 creator assets to be published on creator-owned TikTok channels Product Seeding 100 opted-in creators for seeding Campaign Manager to oversee: shipping coordination address collection delivery tracking performance tracking Asset Workflow Each creator asset moves through the following workflow: Concept → V1 → Brand Review → Internal Approval → Live Requirements for every creator: Signed contract before filming Signed NDA before filming Product shipped and delivery confirmed before filming Adherence to approved product claims and compliance language Strong, thumb-stopping creative hook tailored to the creator 4. Immediate Priorities (Starting Monday, 6 July) Status as of Wednesday evening, 2 July ( 4 days to launch ). This is the immediate handover list for week one. A. Content Review (Critical Before Launch) Key outstanding deliverables before Day 1 launch: 3 additional V1 assets require brand approval to reach the 10-creator Day 1 target Client feedback is expected to be consolidated and returned for final creator revisions 2 assets are already approved for Day 1 go-live Multiple assets have been through several revision cycles and require re-review Campaign Manager must reinforce brief adherence to reduce repeated revision rounds, particularly around: product naming claims language compliance disclaimers B. Contracts, NDAs & Logistics Outstanding legal and operational items include: Several creator contracts remain in redlines / negotiation Some concepts are pending resolution due to brand feedback 6 NDAs remain outstanding Shipping/tracking is still pending for select creators Several creators are still progressing through: contracting NDA completion address collection shipping coordination Fast resolution is required to avoid launch delays. C. Briefing & Casting Immediate priorities: Finalise updated compliance/disclaimer language in the brief Ensure all active creators receive the updated guidance Continue casting for Waves 2 and 3 Current pipeline: ~400 creators sourced Targeting 35–40 shortlisted creators by end of week for upcoming waves Important client guardrail:No further major brief changes once creators have begun filming. Late changes create: creator pushback revision delays inconsistent deliverables D. Post-Launch Cadence The Campaign Manager must maintain a steady launch rhythm across Waves 2 and 3. Key considerations: Avoid backloading too much content toward the end of any week Review windows are compressed due to: US holiday schedules reduced brand availability approval bottlenecks Strong forward planning will be essential. 5. Role Responsibilities & Requirements Responsibilities The Campaign Manager will: Own the end-to-end creator lifecycle across the campaign: casting contracting NDA completion shipping / logistics briefing content go-live Manage the full content approval workflow: Concept → V1 → Brand Review → Approval → Live Keep review cycles moving quickly enough to hit launch and always-on deadlines Plan and manage staggered go-live calendars across creator tiers Partner with sourcing / discovery teams to maintain a healthy creator pipeline Publish regular internal and client-facing status updates, including: creator tracker contract / NDA status shipping status approval bottlenecks delivery risks Flag compliance requirements and ensure all briefs remain up to date Requirements The ideal candidate will have: Experience managing influencer campaigns end-to-end Strong creator sourcing and campaign delivery experience Confidence managing TikTok and Instagram campaign workflows Strong client communication skills, especially under pressure Excellent organisation and attention to detail Ability to manage dozens of concurrent creator deliverables Comfort handling contracts, NDAs, and logistics Availability during US working hours to support fast-moving campaign deadlines 💟 Support If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. 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