About SAMY
SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Mission
Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation, building strategic content calendars, and delivering best-in-class bilingual (English/Spanish) copy that stays ahead of trends and drives impact across social platforms.
Job Functions
Develop social-first ideas and concepts that spark conversation and drive engagement.
Conceptualize culture-driven campaigns aligned with brand goals and what’s shaping U.S. culture.
Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging.
Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity.
Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.
Requirements
5+ years of copywriting experience in creative/digital agencies.
Social-first copy expertise (TikTok, Instagram Reels, YouTube Shorts), with strong platform-native writing.
Deep knowledge of digital platforms and best practices (formats, hooks, engagement drivers, community language).
Experience working with beauty/skincare accounts, understanding category trends and consumer behavior.
Trend and culture fluency, especially around what’s moving culture in the U.S.
Bilingual proficiency (English & Spanish) with excellent grammar, tone adaptation, and cultural nuance.
Ability to conceptualize campaigns and translate strategy into high-impact content ideas.
Strong skills to build strategic content calendars and maintain consistency across brands and platforms.
Cultural Fit
Beyond experience, we look for people who truly connect with the way we work
We are
kind
and direct, communicating clearly, honestly, and respectfully.
We
collaborate
without silos or egos, valuing collective success and recognizing that every idea counts.
We give
feedback
that helps others grow, learning from each other and celebrating progress.
We take
pride
in our work, paying attention to detail and committing to
excellence.
And we take ownership of what we build, showing initiative, responsibility, and delivering real results.
We thrive with people who are kind, collaborative, driven by excellence, and committed to making an impact. If this sounds like you, you’ll thrive at SAMY.
Diversity and Inclusion
At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.
We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.
Benefits
Flexible schedule and hybrid work options
that help you balance your time and work in a way that fits your life.
A
geographic mobility plan
that gives you the chance to explore new opportunities and work from different SAMY locations around the world.
Celebrate your b
irthday with a day off
, and take time to enjoy
December 24th and 31st
as company holidays to relax, recharge, and enjoy what matters most.
Global social and environmental activities
that allow you to take part in initiatives that create a positive impact under the OWN THE IMPACT framework, connecting with colleagues from around the world and contributing to projects that make a difference.
Soft Return
lets you transition back to work at your own pace, celebrate new family members with fellow
working parents
, and get expert
coaching for first-time parents.
Mirror Club
is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.
Global Referral Program
that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions
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Questions:
- Full name
- Email address
- Resume/CV
- Cover letter
- Phone
- What are your salary expectations (gross monthly)?
- Do you have a notice period? If yes, how many days?
- Do you need any specific type of visa now or in the future to work in the USA?
- Specify the type of visa you require now or in the future. If not applicable, write N/A
- Please state your level of english (written and verbal)
-
At SAMY, we are committed to fostering a diverse and equitable workplace. The following questions are strictly voluntary and confidential; your responses will have no impact on your candidacy. This data is collected solely for our internal Diversity, Equity, and Inclusion (DEI) initiatives to help us improve our reach and practices.
- What are your preferred pronouns?
- She / Her
- He / Him
- They / Them
- Use my name only
- Prefer not to say
- Is there anything we should know or consider to help you participate fully in the recruitment process and perform at your best in the role?
- Yes
- No
- Prefer not to say
- How many years of experience do you have working in advertising or creative agencies?
- Less than 3 years
- 3 to 5 years
- 5 to 8 years
- Could you please share the link to your most up-to-date portfolio
- Have you worked directly on campaigns, brands, or creative projects targeting the U.S. market? Please provide examples.
- Do you have experience leading client presentations, creative pitches, or new business proposals?