Senior Copywriter

About SAMY We weren't built to follow, we were built to lead. SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture,and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day. We are Path Finders: curious, ambitious, and never afraid to challenge what’s next. We don't play it safe. We build what's next. Instagram | TikTok | Culture page Role Mission Lead the creative and narrative development of brands across digital environments, creating strategic ideas and content that strengthen brand positioning, connect with audiences, and generate impact across digital and social platforms. New project coming! Join the team behind one of the world's most iconic beauty portfolios and help define how global brands win in today's creator economy. Beauty is one of the fastest-moving and most influential industries in the world. Trends are born overnight, creators shape consumer behaviour, and communities decide what products become tomorrow's icons. Working on this account means having a front-row seat to everything happening across social, culture, creators and innovation. At SAMY, you'll help global beauty brands stay ahead of what's next. You'll turn cultural shifts into strategy, identify the creators driving conversations, and build advocacy programmes that connect brands with millions of people in authentic ways. You'll work at the intersection of social, culture, AI, technology and creativity, where every day brings new trends, new platforms and new opportunities to shape the future of beauty marketing. If you're passionate about creators, obsessed with culture and excited by the idea of working on one of the most prestigious global beauty accounts in the industry, we'd love to meet you. Key responsibilities Conceptualize campaigns and creative proposals with a strong social-first approach. Write copy for social media, digital campaigns, websites, ads, and branded content. Develop scripts for audiovisual formats such as Reels, TikTok, and YouTube. Adapt messaging and tone of voice according to the brand, audience, and communication channel. Collaborate closely with creative, design, video, and marketing teams. Build and maintain Tone of Voice (ToV) guidelines. Propose ideas aligned with trends, digital culture, and consumer behavior. Review and optimize copy to ensure clarity, impact, and communication consistency. Support and mentor junior creative team members. Skills & experience Previous experience in creative copywriting for agencies or digital brands. Strong portfolio focused on campaigns, storytelling, and digital content. Experience creating content for platforms such as Instagram, TikTok, YouTube, and paid media. Ability to develop creative concepts and brand narratives. Excellent writing, grammar, and creative judgment skills. Knowledge of branding, communication, and digital audience behavior. Ability to manage multiple projects and work under tight deadlines. Creative, strategic, and detail-oriented mindset. Interest in digital trends, online culture, and AI tools. Fluent English required; other languages a plus. Benefits: Work your way – Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world. Time that matters – Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge. Grow with us – Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework. Be part of the journey – – Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth. + LOCAL BENEFITS The SAMY Mindset Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen. We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build. We’re not looking for people who think the same, we’re looking for people who want to grow with us. Here's what it actually looks like to belong here: Be Kind — because respect, trust, and honest feedback make great teams stronger. Go Beyond — because good is never enough when excellence is the standard. Craft Together — because the best ideas don't happen in silos. Enjoy the Journey — because growth lives outside the comfort zone. Own It — because real impact starts with accountability. If this feels like your kind of adventure, let's build something together. Diversity & Inclusion At SAMY, difference is not something we accommodate, it’s what makes us stronger. With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company. We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we’ll make sure you have what you need to do your best work.