Senior CRM Analyst

Senior CRM Analyst About the team SumUp enables businesses to get paid easily, process orders quickly, sell online instantly and manage their money more efficiently. We create the tools businesses need to make their business and their customer experience thrive! The Brazil CRM team manages communication throughout the entire user lifecycle, shaping how millions of merchants experience SumUp, from onboarding to retention initiatives. This is a team that works at the intersection of technical execution, strategy, and creativity, and the work directly influences product growth and user engagement. We're looking for a Senior CRM Analyst to join and take real ownership of high-impact matters, developing transactional and commercial campaigns, to meaningfully contribute to the BR market's growth trajectory. What you'll do Design and build multi-channel campaigns and lifecycle journeys across acquisition, activation, engagement, and pre-churn stages Lead communication strategy and end-to-end campaign execution (segmentation, automation, copywriting, briefing creatives, platform operation) Run medium to high-complexity analyses to report on projects performed and suggest new actions to impact key business KPIs Collaborate closely with stakeholders from different teams, such as Product, Operations and Growth, in cross-functional projects You'll be great for this role if… Strong experience working in CRM roles, with a track record of managing multi-channel campaigns end-to-end Advanced proficiency in data analysis and reporting Hands-on experience with CRM platforms such as Iterable, Salesforce Marketing Cloud, Braze, or similar tools Comfort managing multiple stakeholders and projects simultaneously, with a proactive and self-driven approach to finding information and solving problems Intermediate to advanced English communication skills, both written and verbal Available to work in a hybrid setup from our São Paulo office Why you should join SumUp 🌎 Work on a product used by millions of small businesses across 37 markets, from our São Paulo office 🌈 Be part of an inclusive and collaborative environment where different perspectives are valued 🏖️ 30 days of paid annual leave 🩺 Health and dental insurance (SulAmerica and Careplus) 🍽️ Meal and food vouchers (Pluxee) 🚗 Transportation vouchers 👶 Extended parental leave 💪 Gympass / Wellhub access 🤝 Employee referral programme with additional rewards 🎓 Access to learning and development opportunities across SumUp globally About SumUp Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse teamOpens in new window of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedInOpens in new window, InstagramOpens in new window, and TikTokOpens in new window. Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp. Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.