Senior CRM Manager (m/f/d)

About HOLY HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment. Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves. From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €180M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship. We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 170+ people aims high (Coca-Cola, we're coming for you!). About the Position At HOLY we build soft drinks - and a CRM engine that actually feels like us. Our customers are not just buyers - they're part of the HOLY Squad. CRM is one of our most powerful tools to deepen that relationship, drive retention, and turn first-time buyers into loyal fans. We're looking for a Senior CRM Manager who is HOLY's technical and conceptual owner of all CRM automation. You're equal parts builder and strategist: someone who gets their hands dirty in Klaviyo and Chatarmin every day, while thinking three steps ahead about what our automation setup should look like six months from now. You don't just ship flows — you build them to scale, monitor them relentlessly, and make them feel unmistakably HOLY. You'll be embedded in our CRM team and report directly to the CRM Lead. Responsibilities: Own all automation flows - operationally and strategically: You build, maintain, and evolve our email and WhatsApp flows and transactional campaigns across the entire customer lifecycle - from concept to execution. Segmentation & personalization: You develop and own our CRM segmentation logic and personalization approach. You translate behavioral signals and lifecycle data into targeted communication that increases conversion, retention, and LTV — driven by data, not gut feeling alone. Run structured A/B tests: You design, set up, and analyze tests across flows and transactional campaigns independently. You translate results into concrete, documented optimizations — and implement them. Track, report, and act on performance: You regularly monitor automation KPIs, proactively spot issues and opportunities, and communicate findings clearly without waiting to be asked. Collaborate cross-functionally: You work closely with Shop, Data/BI, Ops, and Creative as a reliable, technically strong CRM partner. You drive alignment and execute on shared projects hands-on. About You Hands-on CRM expert: You have deep, practical knowledge of Klaviyo (or comparable ESP), including building complex automations from scratch, advanced segmentation, and WhatsApp CRM (preferably Chatarmin). You independently architect and launch new flows. Doer with an ownership mindset: You get things done. You set your own agenda, execute without being pushed, and take full accountability for the quality and results of your work. Segmentation & personalization thinker: You naturally think in customer segments, lifecycle stages, and behavioral signals and translate that thinking into targeted, meaningful communication. Analytically rigorous: You're comfortable pulling and interpreting performance data, running structured A/B tests, and deriving clear, evidence-based actions. Conceptually strong with brand sensibility: You think beyond the technical setup and bring creative, conceptually strong ideas to CRM - with a genuine feel for HOLY's tone, brand, and community. Clear and structured communicator: You document your work cleanly and can translate technical complexity for non-technical stakeholders across the team. Collaborative by default: You build strong cross-functional relationships and actively contribute to a knowledge-sharing culture within the CRM team and beyond. Languages : Business fluent in English is a must, German is a plus. Our Offering In today's job market, A-players have many options to choose from. As part of our offer, we prioritize providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect: A successful and growing company: Join a company that has been growing profitably and quickly for the last 36+ months and has raised a Series B, while many other e-commerce companies are struggling. Huge impact: Enjoy huge impact to shape HOLY's internationalization in a top market. Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself! Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples. Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact. Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauer Berg, flexible working hours, and much more. Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity — giving you the chance to share in our current success and benefit from the massive upside as we scale. How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation. Find out more about HOLY and our team on our careers page. The Process As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results. Getting to know you: We will have a 30-minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match. Hiring Manager interview with Simone (CRM Lead): We will dive deeper into your CRM experience, technical background, and your approach to automation and personalization. Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the HOLY Temple, the team will discuss your case study with you and answer questions. Reference calls: At this stage, we'd like to connect with 1-2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally. Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check. Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark on this journey together with you! Typically this process should take around 2-3 weeks. Any questions or concerns? If you have any questions or feedback, please send an email to [email protected].