Senior Demand Generation & Digital Marketing Manager (APAC)

Senior Demand Generation & Digital Marketing Manager (APAC) Senior Demand Gen & Digital Marketing Manager (APAC): drive data-driven campaigns, grow qualified pipeline, and partner across Singapore/Shanghai to amplify maritime insights. Location : Singapore or Shanghai Type : Full-time, Permanent Hiring Manager : Global Head of Marketing About Lloyd's List Intelligence Lloyd's List Intelligence is the trusted expert delivering transparent and actionable maritime data, empowering more than 60,000 professionals around the globe to make confident decisions that drive the safe, efficient, and lawful movement of trade by sea. Our advanced analytics, artificial intelligence, and industry expertise transform unparalleled maritime data into unique insight delivered through data and analytics services, news and commentary, and publications. This is a full-time permanent role working collaboratively across the global business and as part of the central marketing team. The role will work closely with commercial teams worldwide, with a particular focus on driving growth across the APAC region. The Role We are seeking an experienced and commercially minded marketing manager to drive demand generation and digital marketing performance, while supporting field marketing initiatives. This role combines strategic planning with hands-on execution, owning digital acquisition channels, paid media performance, and limited regional field marketing support. The successful candidate will be responsible for generating qualified pipeline, increasing market visibility, and improving marketing contribution to revenue. Working closely with Sales, our Product Marketing team, our Events Marketing Manager, and our APAC Field Marketing Executive, as well as external agency partners, you will deliver integrated marketing programs that drive awareness, engagement, lead generation, and customer growth. Key Responsibilities 1. APAC Demand Generation & Pipeline Growth Create and maintain always-on lead generation digital programs to deliver a consistent flow of qualified opportunities to sales teams. Partner with Product Marketing to manage this. 2. Paid Media & Performance Marketing Lead on paid media strategy and execution globally across Google Ads, Microsoft Ads, display, and programmatic channels, with guidance from regional marketers and support from our digital marketing agency. Manage paid media agency, ensuring delivery against agreed KPIs and objectives. Work with regional marketers to optimise campaign structure, audience targeting, bidding strategies, creative performance, and funnel conversion rates. Own APAC LinkedIn Ads creation & management. Provide clear reporting on campaign performance, attribution, pipeline influence, and ROI. 3. SEO, AI Search Optimisation & Discoverability Contribute to SEO strategy and execution across key product, solution, and regional content areas. Develop and implement Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) initiatives to improve visibility within AI-powered search environments. Monitor discoverability across search engines, AI assistants, and emerging search platforms. Identify opportunities to improve content performance across both traditional and AI-driven search channels. 4. Digital Channel Management Own WeChat marketing Manage APAC LinkedIn organic content 6. Analytics, Reporting & Optimisation Define, track, and report on KPIs across all digital marketing channels . Work with Marketing Operations Manager to analyse digital campaign performance, audience behaviour, and funnel metrics to identify optimisation opportunities for APAC. 7. APAC Field Marketing Support Support APAC sales teams with targeted marketing activity designed to generate demand, accelerate opportunities, and strengthen customer relationships. Collaborate with the Event Marketing Manager and APAC Field Marketing Executive to support on-the-ground APAC events Travel across APAC as required (quarterly travel between Singapore and Shanghai offices along with APAC events). Skills & Experience Essential Professional proficiency in Mandarin and English. Proven experience in demand generation, growth marketing, or digital marketing within a B2B environment. Demonstrated success building, managing and optimising campaigns across Google Ads, LinkedIn Ads, display, video, and paid social channels. Experience managing WeChat marketing programs. Experience managing external agencies and marketing vendors. Advanced analytical skills with the ability to interpret campaign data and translate insights into action. Experience working with Salesforce for reporting, attribution, and lifecycle management. Strong project management and stakeholder management skills. Ability to operate strategically while remaining hands-on in campaign execution. Preferred Experience with Eloqua marketing automation. Knowledge of ABM, intent data, audience enrichment platforms, and conversion optimisation. Experience within B2B data, information services, SaaS, technology, logistics, maritime, or related industries. Understanding of SEO, GEO, AEO, and AI-driven search optimisation. Our Promise to You – Benefits 25 Days Holiday rising to 27 after 2 years’ service and a day off for your birthday Work anywhere policy (up to 4 weeks per year, subject to approval) Life Assurance for 4 x Salary Company pension scheme: employee contribution of 5% basic salary, matched by an employer contribution of 5% Up to 4 Days Paid Volunteering Healthy Lifestyle Subsidy up to £250 Enhanced Family Leave (Maternity, Paternity, Shared Parental Leave) Flexible benefits including Private Healthcare Plan and Dental Insurance We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most, but not all of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. Please let us know of any adjustments we need to make for you to show us your best self. Department Marketing Role Marketing Locations Shanghai, China, Singapore, Singapore Remote status Hybrid Employment type Full-time About Lloyd's List Intelligence We are delivering trusted maritime data, analytics, and insight that keeps global trade moving . With over 300 years of maritime heritage, we continue to shape the future of trade intelligence, transforming vessel, ownership, compliance, and emissions data into clarity that drives smarter, safer, and more transparent trade.